Paid Media Strategist (Pay Per Click)

March 24, 2023

Apply Now

Get a free AI resume review

SmartBug Media

WebsiteLinkedInAll Job Openings

Globally recognized Intelligent Inbound® marketing agency here to support your revenue growth.

inbound marketing • content marketing • web design • web development • social media

51 - 200

Description

• Developing, implementing, and leading the account's paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms. • Defining important metrics for paid media performance. • Running and overseeing paid media content. • Effectively monitoring account budgetary goals. • Measuring the success of every paid media campaign based on the performance of account KPIs. • Staying up to date with the latest paid media best practices and technologies. • Working in and delegating multidisciplinary teams with copywriters and designers. • Effectively collaborating with internal team members servicing the account. • Having a deep understanding of the client's business, objectives, and current gaps. • Ensuring the precise and seamless execution of account strategies. • Actively identifying and removing barriers to success. • Understanding at a high-level the marketing techniques required to make plans successful while continually expanding on this knowledge as needed. • Recommending improvements to SmartBug's internal processes as it relates to paid media. • Actively researching and collecting data to help inform paid media strategies moving forward. • The regular reporting on and monitoring of performance and optimization results. • Driving client revenue growth through paid media strategies and tactics. • As the main point of contact for directly assigned accounts, the remote Paid Media Strategist plays a key role in creating a client experience that rocks and improves client retention. The Paid Media Strategist works to meet the client's revenue goals, while also providing a flawless client experience. • Other responsibilities as assigned.

Requirements

• A minimum of 3 years of experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms (preferred) • Proven ability to manage multiple projects and consistently meet deadlines • Excellent organization and time management skills • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution • Solid business acumen, management, and problem-solving skills • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred • Proven relationship-building skills and communication experience • Strong presentation skills and ability to communicate with executive-level clients • Proficiency in Microsoft Office and Google Suite • Experience working remotely in similar roles is strongly preferred

Benefits

• Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Unlimited sick time • 4 week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spend plan • Company-funded short-term disability and life insurance • Long-term disability • Annual leadership conference, SmartBugaPalooza • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire • Annual salary $65,000 - $80,000 DOE