Influencer Strategist (Contract)

August 30

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SoFi

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SoFi helps you save, spend, earn, borrow, invest, and protect your money–all in one app. NMLS 1121636

Refinancing Student Loans • Student Loan Consolidation • Mortgages • Mortgage Refinancing • Personal Loans

1001 - 5000

Description

• SoFi is seeking an Influencer Coordinator to support the implementation of influencer marketing across SoFi’s brand and product initiatives. • Support and execute influencer campaign approach and tactical plans in partnership with brand and product partners • Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives • Develop influencer briefing materials that lead to compelling, ownable content • Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines • Support influencer campaign measurement and reporting, identifying if content was successful and applying learnings to future campaigns • Partner with media and performance teams to develop influencer assets for paid social channels • Assist with influencer/talent hosting for key SoFi events as relevant, ensuring partners have a seamless experience • Coordinate travel logistics and booking for influencers/talent as needed

Requirements

• Undergrad degree • 1-3+ years of experience in marketing (experience in social media and influencer marketing a plus) • Understanding of social channels (existing and emerging) and what makes for great social influencer content • Strategic thinker who thrives in a fast-paced environment • Strong writing and communication skills • Strong analytical skills • Strong EQ and ability to assess nuance in conversations and react accordingly

Benefits

• Comprehensive and competitive benefits