Two-Way Texting • API Integration • Pay By Text • Compliance • Texting Resources
51 - 200
💰 Private Equity Round on 2021-11
October 1
Two-Way Texting • API Integration • Pay By Text • Compliance • Texting Resources
51 - 200
💰 Private Equity Round on 2021-11
• Design and oversee multi-touch demand creation programs to drive pipeline creation and revenue growth. • Create and manage account-based marketing campaigns targeting key markets and verticals. • Build-out a scalable demand generation function that drives predictable pipeline activity. • Amplify qualified leads, opportunities, and pipeline to meet or exceed growth targets across market segments. • Manage all inbound and outbound demand generation channels. • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns. • Work with the marketing team and vendors to convert inbound traffic into leads. • Build reports and dashboards to monitor lead gen activity and campaign performance. • Manage database hygiene and compliance with opt-in laws and regulations. • Maintain visibility into demand gen strategy to the executive team and rest of the organization.
• 7+ years digital marketing experience, preferably in B2B technology markets. • Significant experience building and executing successful account-based marketing campaigns. • Expert in digital marketing, including PPC, lead sourcing & scoring, nurturing programs, list management, segmentation, and targeting. • Experience managing sales development teams and outbound motion • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness. • Deep understanding of optimization requirements at the different stages of the funnel. • In-depth knowledge of CRM and marketing automation systems, experience with Salesforce and Hubspot is a strong asset. • Strong project management skills. Self-motivated and extremely resourceful in driving projects forward. • Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention). • Entrepreneurial drive to build a program that will have a major impact on the Company’s success. • Ability to communicate program performance effectively to colleagues, executive team. • Empathy and compassion for others.
Apply NowSeptember 30
11 - 50
Lead Paid Media division for SaaS marketing company Directive Consulting.
September 26
51 - 200
Lead demand generation strategies for dbt Labs' analytics engineering tools.
September 25
501 - 1000
Leading VP of Digital Strategy for a video technology company.
🇺🇸 United States – Remote
💵 $201.6k - $302k / year
💰 $2M Post-IPO Equity on 2022-02
⏰ Full Time
🔴 Lead
📈 Performance Marketing
🗽 H1B Visa Sponsor
September 13
51 - 200
Lead demand generation strategy for Sauce's restaurant technology platform.