Google Ads (PPC) Marketing Strategist

May 11

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Sweat Pants Agency

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We help subscription businesses rapidly grow through paid acquisition, CRO, and copy.

11 - 50

Description

• Your main responsibility will be to leverage Google Ads and digital growth strategies to drive customer acquisition and leads for our clients • Manage and optimize Google ad accounts (if you don't know what managing a successful ad account entails, this job isn't for you) • Use off-platform strategies to improve in-platform performance (CRO, offers, and funnel suggestions, and creative strategy) • Effectively report and communicate past and future plans/strategies to clients (always have a solution, always have a plan) • Work closely with clients as a trusted advisor to achieve their desired goals • Regularly test and identify best Google ads practices and platform trends • Stay up-to-date on the latest Google Advertising news, tools, and changes to the platform • Available and active in daily communication with team members and clients via Slack

Requirements

• At least 2 years of experience managing multiple Google Ads accounts • At least 2 years in direct-to-consumer e-commerce and lead generation marketing (all campaign types) • A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs) • Strong writing skills and an understanding of basic copywriting principles • Experience working in Shopify, Wordpress • Software skills including Google Sheets, Excel • Working knowledge of Google Analytics, Google Merchant Center

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service