Marketing Manager – License Sales

🕒 January 8

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Verlag Der Tagesspiegel

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1945

📱 Media

Media

Verlag Der Tagesspiegel is the publishing company behind the Tagesspiegel, a major Berlin-based daily newspaper and digital news platform. It produces local, national and international journalism across politics, culture, economy, sports and lifestyle, offers subscription products (including Tagesspiegel Plus and e‑paper), advertising and events, and operates digital services and apps for readers.

📋 Description

• Strategic campaign development: design, implementation and continuous optimization of integrated B2B marketing campaigns across the entire sales funnel — from awareness and lead nurturing to conversion • Targeted audience communication: develop tailored communications for different target segments within the licensing business • Active management and strategic expansion of our LinkedIn sales activities (including Sales Navigator): close collaboration with the sales team to maximize commercial impact • Planning, organization and follow-up of trade shows, conferences and industry events with clear sales objectives in focus • Editorial production, distribution and performance tracking of targeted newsletters: for customer retention and lead nurturing • Daily sparring partner for the sales team: translating sales goals into marketing measures, joint campaign planning and creation of sales enablement materials • Monitoring, reporting and deriving actionable recommendations: based on key marketing and sales KPIs • Observing relevant marketing trends and deriving and implementing innovative measures: to further develop our sales marketing strategy

🎯 Requirements

• Completed degree in Marketing, Communications, Media or a comparable qualification • At least 2 years of experience in B2B marketing, ideally with sales proximity in the media, tech or licensing sectors • Strong LinkedIn skills — you understand algorithms, content formats and how to turn attention into leads • Experience in trade show and event marketing with a focus on brand presence and lead pipeline • Practical experience with email marketing tools (e.g. Agnitas) and CRM systems (e.g. Salesforce) • Creativity, organizational talent and a good sense for target groups along the customer journey • Strong communication skills, team spirit and a clear focus on impact and performance • Sense for trends and enthusiasm for innovation: you monitor relevant developments in (sales) marketing, test new approaches and derive concrete impulses for our work

🏖️ Benefits

• Subsidized BVG company ticket (Berlin public transport) and a contribution to the company pension scheme • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit • Opportunities for professional development through the online platform Masterplan to advance your career • A 38.5-hour workweek with 30 days of vacation (for a full-time position), so you have ample time to rest • Flexible working hours and remote work up to 50%