Marketing Manager – License Sales (m/f/d)

🕒 January 30

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Verlag Der Tagesspiegel

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1945

📱 Media

Media

Verlag Der Tagesspiegel is the publishing company behind the Tagesspiegel, a major Berlin-based daily newspaper and digital news platform. It produces local, national and international journalism across politics, culture, economy, sports and lifestyle, offers subscription products (including Tagesspiegel Plus and e‑paper), advertising and events, and operates digital services and apps for readers.

📋 Description

• Strategic communications and campaign development: design, execution and continuous optimization of B2B marketing campaigns across the entire sales funnel — from awareness through lead nurturing to conversion • Targeted political stakeholder outreach: develop tailored communications for actors in politics, public administration, associations and companies within the licensing business • Content communications: editing, distribution and performance analysis of newsletters, press releases and audience-specific formats for customer retention and lead nurturing • Advisory & cross‑functional collaboration: sparring partner for sales and editorial teams — translating strategic objectives into effective communications and marketing measures • Monitoring & reporting: analysis of relevant marketing and communications KPIs and derivation of concrete recommendations for action • Trend and topic radar: monitoring current developments in political communication, media and marketing — implementing innovative impulses

🎯 Requirements

• At least 2 years of professional experience in B2B marketing, ideally in the context of politics, media or associations • Experience in PR consultancy, advertising or political communication is an advantage • Strong understanding of political processes and stakeholder communication • Experience in strategic storytelling and in audience‑targeted communication with political decision‑makers • Confident use of LinkedIn, CRM systems (e.g. Salesforce) and email marketing tools • Organizational skills, creativity and strong analytical ability • Strong communication skills, team orientation and a good sense for impact and tone • Appetite for innovation and an interest in the intersection of media, politics and business

🏖️ Benefits

• Creative freedom in a team that values ideas and where you can implement your vision in an innovative media company in the heart of Berlin • Flat hierarchies with short decision‑making processes and direct communication • Subsidized BVG (Berlin public transport) company ticket and a contribution to the company pension scheme • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit • Opportunities for professional development through the online platform Masterplan to advance your career • A 38.5‑hour work week with 30 days of vacation (for full‑time positions) to ensure you have enough time to rest • Flexible working hours and remote work up to 50%