Marketing Manager – License Sales, Parental Leave Cover

🕒 December 7, 2025

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Verlag Der Tagesspiegel

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1945

📱 Media

Media

Verlag Der Tagesspiegel is the publishing company behind the Tagesspiegel, a major Berlin-based daily newspaper and digital news platform. It produces local, national and international journalism across politics, culture, economy, sports and lifestyle, offers subscription products (including Tagesspiegel Plus and e‑paper), advertising and events, and operates digital services and apps for readers.

📋 Description

• Strategic campaign development: design, implementation and continuous optimization of integrated B2B marketing campaigns across the entire sales funnel — from awareness and lead nurturing to conversion • Targeted messaging: develop tailored communications for different audience segments within the licensing business • Active management and strategic expansion of our LinkedIn sales activities (including Sales Navigator): work closely with the sales team to maximize commercial impact • Planning, organization and follow-up of trade shows, conferences and industry events with clear sales objectives in mind • Creation, distribution and performance tracking of audience-specific newsletters: for customer retention and lead nurturing • Daily sparring partner for the sales team: translate sales objectives into marketing measures, jointly plan campaigns and produce sales-support materials • Monitoring, reporting and deriving actionable recommendations: based on key marketing and sales KPIs • Monitoring relevant marketing trends and deriving and implementing innovative measures: to further develop our sales marketing strategy

🎯 Requirements

• Degree in marketing, communications, media or a comparable qualification • At least 2 years of experience in B2B marketing, ideally with close collaboration with sales in media, tech or licensing environments • Strong LinkedIn expertise — you understand algorithms, content formats and how to turn attention into leads • Experience in trade show and event marketing with a focus on brand presence and lead pipeline • Practical experience with email marketing tools (e.g., Agnitas) and CRM systems (e.g., Salesforce) • Creativity, organizational talent and a good sense for audiences along the customer journey • Strong communication skills, team spirit and a clear focus on impact and performance • Sense for trends and enthusiasm for innovation: you monitor relevant developments in (sales) marketing, test new approaches and translate them into concrete impulses for our practice

🏖️ Benefits

• Creative freedom in a team where ideas are valued and you can implement your vision at an innovative media company in the heart of Berlin • Flat hierarchies with short decision-making paths and direct communication • Subsidized BVG company ticket and contributions to company pension scheme • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit • Opportunities for professional development through the online platform Masterplan to advance your career • A 38.5-hour workweek with 30 days of vacation (full-time) so you have ample time to recharge • Flexible working hours and remote work up to 50%