Marketing Manager – Licensing Sales

🕒 January 31

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Verlag Der Tagesspiegel

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1945

📱 Media

Media

Verlag Der Tagesspiegel is the publishing company behind the Tagesspiegel, a major Berlin-based daily newspaper and digital news platform. It produces local, national and international journalism across politics, culture, economy, sports and lifestyle, offers subscription products (including Tagesspiegel Plus and e‑paper), advertising and events, and operates digital services and apps for readers.

📋 Description

• Strategic communications and campaign development: designing, executing and continuously optimizing B2B marketing campaigns across the entire sales funnel — from awareness through lead nurturing to conversion • Political audience targeting: developing tailored communication measures for stakeholders from politics, public administration, associations and companies in the licensing business • Content-focused communications: drafting, distributing and analyzing the performance of newsletters, press releases and audience-specific formats to retain customers and nurture leads • Advisory & cross-functional collaboration: acting as a sparring partner for sales and editorial teams — translating strategic objectives into effective communications and marketing initiatives • Monitoring & reporting: analyzing relevant marketing and communications KPIs and deriving concrete recommendations for action • Trend and topic radar: monitoring current developments in political communication, media and marketing — and implementing innovative impulses

🎯 Requirements

• At least 2 years of professional experience in B2B marketing, preferably in the fields of politics, media or associations • Strong understanding of political processes and stakeholder communication • Experience in strategic storytelling and in addressing political decision-makers in a target-group-oriented way • Confident use of LinkedIn, CRM systems (e.g., Salesforce) and email marketing tools • Organizational skills, creativity and analytical strength • Excellent communication skills, team orientation and a good sense for impact and tone • Enthusiasm for innovation and interest in the intersection of media, politics and business

🏖️ Benefits

• Creative freedom within a team that values ideas and allows you to implement your vision at an innovative media company in the heart of Berlin • Flat hierarchies with short decision-making processes and direct communication • Subsidized BVG company ticket and contribution to the company pension scheme • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit • Opportunities for professional development via the online platform Masterplan to support your career growth • A 38.5-hour workweek with 30 days of vacation (for full-time positions), giving you ample time to recharge • Flexible working hours and up to 50% remote work