Digital PR Specialist

August 29

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Talent Inc.

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Through our suite of technology-enabled career services, TopResume, TopCV, Resume.io, and TopInterview, we empower individuals all over the world to take control of their professional brand and make their next career moves, confidently and efficiently$1. .$1

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Description

• Develop and implement outreach and digital PR strategies for the website. • Create digital PR and outreach campaigns with the goal of improving our online presence. • Conduct competitive analysis and research to identify new digital PR opportunities. • Come up with interesting, creative, and innovative ideas for the campaigns. • Outreach management: Create a rich media list by identifying relevant websites, news outlets, bloggers, and journalists. • Build outreach email templates, including follow-ups, to streamline the communication process. • Collaborate with the content team to create attractive content. • Track and report on digital PR campaigns and their impact on search rankings and traffic. • Work with other members of the SEO team to improve website ranking and visibility. • Use tools like Ahrefs, Google Search Console, Google Analytics, and others to measure effectiveness.

Requirements

• Minimum of 2 years of proven experience in a digital PR or outreach team. • English proficiency, both speaking and writing. • Proven experience with digital PR campaigns (you should be able to answer the following questions: name a successful campaign, type of strategy/outreach used, results, and impact). • Strong understanding of SEO best practices. • Excellent communication and negotiation skills. • Ability to analyze data and make data-driven decisions. • Proficiency with SEO tools such as Ahrefs, Google Search Console, Google Analytics, Pitchbox, etc. • Ability to work with cross-functional teams. • Networking skills. • Highly organized with strong project management skills. • Creative thinker with a problem-solving mindset.