Francophone West Africa Growth Launcher (Côte d’ivoire, Benin, Togo and Burkina Faso)

July 10

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Description

• Develop and execute comprehensive user acquisition strategies tailored to the West African market • Lead community-focused actions to build and nurture a strong and engaged user base • Identify and establish partnerships with relevant stores and organizations to drive user growth • Conduct market research to understand the needs, preferences, and behaviors of the target audience in the West African region • Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm

Requirements

• Bachelor’s degree or master’s in Marketing, Data Analytics, Business, or related field • Proven experience in user acquisition, community engagement, or marketing, preferably within the fintech or remittance industry • Strong understanding of the Central African market and cultural nuances • Excellent communication and interpersonal skills • Ability to think creatively and strategically to solve problems and drive growth • Experience with digital marketing tools and platforms • Self-motivated, proactive, and able to work independently in a remote setting • Fluency in English and French

Benefits

• Flexible work environment • Competitive salary • Opportunity for growth and development • Travel opportunities

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