Sales Director – Workwear

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The People Brand

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Recruitment • B2B • HR Tech

The People Brand is a premier global talent acquisition agency specializing in executive placements within the outdoor, lifestyle, and CPG (Consumer Packaged Goods) industries. Founded by former HR executives from top lifestyle brands, it offers expertise and deep understanding in these sectors. The company connects exceptional talent with leading brands, providing personalized career guidance and access to exclusive job opportunities. The People Brand is known for its rigorous candidate evaluation process and dedication to finding the perfect fit for both candidates and clients, from startups to Fortune 500 companies.

2 - 10 employees

🎯 Recruiter

🤝 B2B

👥 HR Tech

📋 Description

• Lead all sales processes to achieve revenue and gross margin targets. • Develop seasonal, annual, and long-term sales strategies aligned with growth objectives. • Own sales forecasting, budgeting, and KPI development across all channels. • Optimize sales territories, account segmentation, and channel distribution mix. • Oversee margin strategies, pricing policies, promotional frameworks, and discounting controls. • Partner with Operations and Finance on inventory planning, allocation, and liquidation strategies. • Lead trade marketing initiatives to support wholesale, retail, and industrial partners. • Collaborate with Merchandising & Design to develop product lines tailored to regional and industry-specific needs. • Recruit, develop, and lead a high-performing sales organization. • Travel to sales territories and attend national and regional trade shows as required.

🎯 Requirements

• 10+ years of senior sales leadership in apparel, workwear, footwear, or related categories. • Proven success managing multi-channel wholesale, retail, and industrial sales. • Strong financial acumen with experience in margin management, forecasting, and inventory planning. • Proven track record in trade marketing and go-to-market execution. • Excellent communication, leadership, and relationship-building skills. • Ability to travel 30–40%.

🏖️ Benefits

• Opportunity to lead and scale one of the fastest-growing workwear brands in North America. • High-impact leadership role with broad cross-functional influence. • Entrepreneurial environment built on innovation, durability, and performance.