The Spot
The Spot is a company dedicated to advancing knowledge and expertise in Salesforce and Pardot marketing automation. Through guides, advanced tips, and community engagement, The Spot provides resources and tools for setting up and managing marketing campaigns efficiently on Salesforce platforms. Key aspects include the Marketing Cloud, Account Engagement (formerly Pardot), and the Employment of AI to enhance marketing strategies. The company also offers courses and consulting services to help users develop their skills and optimize their Salesforce and Pardot ecosystems.
marketing • Pardot • Marketing Automation • CRM • Salesforce
AI Specialist
May 31
The Spot
The Spot is a company dedicated to advancing knowledge and expertise in Salesforce and Pardot marketing automation. Through guides, advanced tips, and community engagement, The Spot provides resources and tools for setting up and managing marketing campaigns efficiently on Salesforce platforms. Key aspects include the Marketing Cloud, Account Engagement (formerly Pardot), and the Employment of AI to enhance marketing strategies. The company also offers courses and consulting services to help users develop their skills and optimize their Salesforce and Pardot ecosystems.
marketing • Pardot • Marketing Automation • CRM • Salesforce
📋 Description
• Building and configuring AI use cases across service, sales, and marketing • Translating business needs into AI solutions using the right combination of Salesforce and other emerging technologies • Leading “art of the possible” and use case discovery sessions with clients to assess needs and feasibility • Documenting AI solution designs, data flows, and configuration details • Build and technical configuration for AI solutions • Testing, QA, and troubleshooting of AI-driven experiences • Pre-sales support for prospective AI clients • Establish delivery standards for AI project work and drive adoption/education across the Sercante team • Keeping up with new releases and product innovations in AI and related tech ecosystems • Ensuring all AI solutions meet ethical, privacy, and compliance best practices
🎯 Requirements
• 5+ years in technology solutions, consulting or related role • 2+ years working with AI solutions including predictive analytics, generative AI, agentic AI, large language models, etc. • Salesforce AI Specialist, Einstein certifications, a plus. • Bachelors or Masters degree in data science or analytics, a plus. • Familiarity with marketing automation, CRM systems, and sales enablement tools. • Passionate about learning the latest AI capabilities and solutions. • Ability to connect technical capabilities with business outcomes. • Excellent communication and relationship-building abilities. • Strategic thinker with the ability to execute tactical plans effectively. • Comfortable with ideating and presenting technology-driven solutions to stakeholders. • A passion for helping businesses succeed through innovative sales and marketing solutions. • A proactive mindset that embraces new challenges and opportunities.
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