Senior Manager, CRM Member Marketing

Job not on LinkedIn

5 hours ago

🎸 Tennessee – Remote

Although this job is listed in Tennessee, this company may be open to hiring remote in other states.

💵 $140k - $189k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Thyme Care

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Healthcare Insurance • Wellness

Thyme Care is a company dedicated to transforming cancer care by providing personalized cancer care navigation and clinical wraparound support. The company collaborates across the cancer care community to improve access, experience, and reduce the costs of cancer treatment for its members. Thyme Care supports its members with a dedicated team of cancer experts and smart tools that proactively manage symptoms and connect members to resources such as transportation, bill assistance, and other necessary services. They offer 24/7 virtual support and work with an extensive network of healthcare providers to deliver high-quality oncology care. Thyme Care's approach focuses on comprehensive care and collaboration with health insurance plans and providers to enhance care outcomes while controlling healthcare expenses.

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Build and manage CRM journeys: Develop and maintain automated campaigns in Customer.io (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention. • Own data flow and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale. • Design scalable campaign architecture: Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA. • Lead testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights. • Support co-branded initiatives: Execute marketing programs with payer and provider partners, maintaining strong collaboration and brand integrity across all audiences. • Establish operational excellence: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment. • Collaborate cross-functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution. • Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive timely, supportive information.

🎯 Requirements

• 5+ years of experience in CRM or lifecycle marketing, with a strong focus on marketing automation and data-driven campaign management. • Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms. • Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines. • Comfort collaborating closely with engineering and data partners to solve technical challenges. • Experience managing complex, multi-channel programs with high attention to detail and documentation. • Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools).

🏖️ Benefits

• Equity • Benefits