Paid Media Strategist

7 hours ago

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Tinuiti

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Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social). • Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client. • Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders. • Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management. • Responsible for executing and/or overseeing all basic tactical execution and campaign audits. • Effectively prioritize efforts to focus on delivering on the most important things, track and report on campaign results, data analysis and participate in weekly client calls. • Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews. • Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact. • Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

🎯 Requirements

• 5+ years of related paid media work experience. • Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers. • Hands on experience in managing monthly campaign budgets from $60k+. • Ecommerce experience a plus. • Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products. • Google Ads and Facebook Blueprint certification a plus. • Experience working in Google Analytics. • Client management experience. • Agency experience a plus. • May require client travel for quarterly business reviews or new business pitches.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. • 20 paid holidays, including multiple long weekends. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. • Retirement: Match up to 4% of your contributions at 100% with immediate vesting. • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks). • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources.