Vice President, Communications Planning

7 hours ago

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Tinuiti

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Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• Be the trusted partner of clients, account leadership, and IAT agency teams by owning communications planning with an emphasis on modern channel marketing • An expert in client’s business and consumer behavior while also staying on top of offline, digital and emerging media, tech and sharing those best practices with the team • Partner with client leadership to co-define briefings along with clients and lead discussions around identifying sources of growth to meet brief’s objectives • Develop communications strategy for a variety of objectives to maximize creativity and unlock new opportunities & briefs • Be the voice of consumer & media behavior in ”big idea” development and lead ideation sessions with internal and external stakeholders • Partner with insights, analytics, and data science teams, with a focus on consumer behavior analysis, new opportunities for insights development, and the strategic application of marketing effectiveness data to communications planning • Contribute to strategic analysis for campaigns using data and editorial insights; be a resource for broader research projects • Support broader strategy efforts with trend analysis, audience analytics and brand/category behavior thought leadership where necessary • Contribute provocative comms thinking to new business efforts as well as dedicated client teams

🎯 Requirements

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management • Must have online and offline media experience. • Demonstrated audience development expertise • Fluency with media, consumer, and trends research tools as well as desktop research • Proven experience and success in presenting communications plans to both media and marketing clients and influencing top level client decisions • Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results • Prior team management experience • Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally • Excellent organizational, interpersonal, and quantitative/analytical skills • Strong Client presentation skills and business writing skills • Demonstrated expertise in strategic planning and client relations • Detail oriented and proven ability to thrive in a fast-paced environment. • Critical assessor of talent – builds and motivates high performing teams • Able to direct long range planning projects and the development of programs to maximize organizational resources • Design and manage projects, resources, stakeholders, participants, and deadlines • High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.

🏖️ Benefits

• Unlimited PTO: We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met. • Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO! • Flex Fridays: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time. • Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Thankful giving, Equity • Learning and Development: Mentor program and more