Head of Growth

April 9

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Top Shelf® Academy

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Top Shelf® Academy is a learning platform focused on real estate finance, offering courses and certifications designed to help students and professionals break into the private equity real estate industry. Founded by Eric Bergin, the academy provides expert-led training in financial modeling and underwriting, drawing from extensive industry experience with over 200 clients and $26 billion in underwriting within the last year. Their courses cater to a broad audience, from college students to established professionals seeking to enhance their skills in real estate finance.

Real Estate • Finance e-Learning • Finance Certifications • Real Estate Certifications • e-Learning

2 - 10 employees

📚 Education

🏠 Real Estate

💳 Fintech

📋 Description

• Increase inbound lead volume and quality while enhancing brand visibility. • Oversee demand generation, content strategy, and paid media for growth. • Optimize channels for growth and ensure continuous performance feedback. • Lead generation through multi-channel strategies and optimize campaigns. • Enhance brand positioning with thought leadership and PR initiatives. • Collaborate with teams across departments to align growth initiatives. • Ensure customer retention and lifetime value through engagement strategies. • Implement data-driven approaches to measure and improve marketing performance. • Lead product-led growth and experimentation to drive conversions.

🎯 Requirements

• 7+ years of experience in growth marketing, digital marketing, or demand generation, with at least 3 years in a leadership role. • Proven track record of scaling lead generation efforts and driving significant business growth. • Expertise in digital advertising, SEO, content marketing, and conversion rate optimization. • Strong analytical skills with experience in A/B testing and data-driven decision-making. • Deep understanding of influencer marketing, social media, and emerging marketing channels. • Experience working in a fast-paced, high-growth environment. • Ability to collaborate cross-functionally with sales, product, and creative teams. • Proven ability to gain industry recognition via award submissions, keynote speaking engagements, and thought leadership.