Marketing Manager – International Repertoire

🕒 February 5

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Universal Music Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

📱 Media

B2B • Media • Music

Universal Music Group is the world leader in music-based entertainment, representing a diverse array of renowned artists and labels, including Katy Perry, Justin Bieber, and The Weeknd. The company leverages proprietary insights to develop innovative brand opportunities across digital media, events, and entertainment, aiming to create authentic connections for brands with billions of engaged fans globally.

📋 Description

• Take the lead in developing and implementing marketing strategies • Manage your campaigns based on data and constantly look for new marketing approaches • Responsible for independent project and budget management as well as for the development, execution and monitoring of marketing, PR and social media concepts • Develop cross-channel content marketing strategies for Universal Music’s owned media channels • Provide editorial support for campaigns in the respective relevant channels • Coordinate agencies to implement measures and campaigns • Work very closely with Promotion Managers, Editorial Streaming Managers, LABSxSTUDIOS and Content & Creation Managers • Place great importance on building and maintaining relationships with rights holders, artists and producers

🎯 Requirements

• Successfully completed vocational training or a university degree with a focus on marketing • At least two years’ experience in product marketing at a music or media company • Broad music and marketing expertise across genres; comfortable in clubs, concerts and festivals • Strong understanding of digital/online marketing and promotion, digital media planning and KPIs • Highly creative in developing new products, marketing campaigns and strategies, as well as promotional ideas • Excellent project management skills and actively manage creative processes • Experience using streaming platforms and understanding their associated mechanisms • Good knowledge of online metrics and analytics tools (e.g. Google Analytics, Google AdWords) • Business-fluent German (C2) and advanced English (C1), both spoken and written

🏖️ Benefits

• Feel the music! — Benefit from a concert ticket budget, streaming vouchers, discounts on physical releases and merchandise, as well as various internal events • Be flexible! — Our hybrid working model gives you flexibility and consistent space for creative collaboration and in-person exchange • Time to recharge! — You are more than your job: enjoy 30 days of vacation plus additional company closure days • Be mobile! — Travel sustainably around the capital with discounts for BVG (public transport) and our JobRad bike leasing offer • Grow with us! — Continue your development through a range of training and development opportunities • Take care of yourself! — Receive support for life’s challenges, both professional and personal, through independent counseling and coaching services