Senior Marketing Manager – Polydor

🕒 February 5

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Universal Music Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

📱 Media

B2B • Media • Music

Universal Music Group is the world leader in music-based entertainment, representing a diverse array of renowned artists and labels, including Katy Perry, Justin Bieber, and The Weeknd. The company leverages proprietary insights to develop innovative brand opportunities across digital media, events, and entertainment, aiming to create authentic connections for brands with billions of engaged fans globally.

📋 Description

• Independently conceptualize, plan and execute release campaigns — digital and physical — always with a 360° approach • Develop innovative, data-driven marketing strategies focusing on social media, PR, creator relations, media buying and brand collaborations • Provide creative input for brand identity (CI), video, artwork and visual campaign concepts • Communicate with artists, management, external partners and internal teams • Coordinate interfaces between A&R, Digital Commercial Partnerships, Creation, CRM, PR, D2C and physical distribution partners • Manage projects and budgets with clear prioritization, efficient resource allocation and reliable time management • Identify social and content trends early and integrate them into release and brand strategy

🎯 Requirements

• Minimum of 5 years' experience in label or music product marketing • Strong understanding of audience development, digital ecosystems and data-driven campaign management • Experience leading complex projects with multiple stakeholders • Excellent German and English skills, both written and spoken • Established network within the music, creator and media landscapes

🏖️ Benefits

• Feel the music! — Benefit from a concert ticket budget, streaming vouchers, discounts on records and merchandise, and various internal events • Stay flexible! — Our hybrid work model gives you flexibility and space for creative collaboration; up to 10 mobile working days per month are available • Time to recharge! — You're more than your job — enjoy 30 days of vacation plus additional company closure days • Get around sustainably! — Travel around the capital with discounted BVG public transport and our JobRad leasing offer • Grow with us! — Continue developing through a variety of training and development opportunities • Look after yourself! — Receive support for life’s challenges, professional and personal, through independent counseling and coaching services