Director, D2C Growth & Innovation

Job not on LinkedIn

4 hours ago

🐻 Alaska – Remote

Although this job is listed in Alaska, this company may be open to hiring remote in other states.

🌾 Iowa – Remote

Although this job is listed in Iowa, this company may be open to hiring remote in other states.

+8 more states

🐻 Alaska – Remote 🌾 Iowa – Remote 🌾 Nebraska – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🗿 South Dakota – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $165k - $206k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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ŌURA

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Wellness • Wearables • Health

ŌURA is a company that produces smart rings designed to provide in-depth health metrics and insights. The Oura Ring tracks a variety of health-related data such as sleep patterns, heart rate, activity levels, and stress. It aims to help users live healthier and more productive lives through accurate biometrics tracked via a comfortable ring worn all day and night. With features that benefit women's health, heart health, and overall wellness, ŌURA rings are marketed as both technologically advanced and user-friendly devices for personal health monitoring.

201 - 500 employees

🧘 Wellness

📋 Description

• Shape D2C growth strategy: Define and evolve Oura’s direct-to-consumer growth strategy across channels, geographies, and product lines, balancing immediate impact with long-term sustainability. • Drive consumer and purchase insights: Partner with analytics and data teams to deeply understand consumer behavior and purchasing patterns, surfacing insights to guide smart business decisions. • Inform business decisions through data: Develop and communicate actionable insights about what drives performance, translating findings into recommendations that influence merchandising, web flows, and go-to-market priorities. • Operationalize growth initiatives: Translate strategic objectives into clear programs and actions, working cross-functionally to ensure alignment and execution across marketing, product, and operations. • Expand multi-product growth: Shape strategies that accelerate adoption and repurchase as Oura expands to multiple products, driving repeat purchasing, upgrades, and attach opportunities across categories. • Forecast and measure performance: Build frameworks for tracking and reporting key business metrics and use these insights to guide strategy, prioritization, and investment decisions. • Foster cross-functional collaboration: Partner across Commerce Product, Marketing, Analytics, Finance, Supply & Demand Planning, and more to ensure business objectives are met with clarity, speed, and measurable impact. • Influence at the highest levels: Act as a visible leader across Oura, shaping D2C strategy and growth priorities in partnership with executive stakeholders.

🎯 Requirements

• 12+ years of experience in D2C leadership roles within high-growth consumer, health, or technology environments. • Proven ability to translate consumer insights and behavioral data into actionable business strategies that drive measurable revenue growth. • Deep analytical fluency, experienced in cohort analysis, funnel optimization, and understanding how product mix and purchase behavior impact business outcomes. • Experience developing strategies that increase AOV, attach rates, and repeat purchases through product, pricing, and bundling innovation. • Strong cross-functional influence, with demonstrated success partnering across Product, Marketing, Analytics, and Finance to achieve shared goals. • Skilled at defining metrics, building frameworks for forecasting and measurement, and communicating insights that drive action. • Track record of scaling D2C or e-commerce businesses through data-informed experimentation, personalization, and consumer journey optimization. • Thrives in fast-paced, high-growth environments and brings clarity in complex, cross-functional situations. • Excellent communicator and storyteller, capable of distilling complex data and business context for executives and boards.

🏖️ Benefits

• Competitive salary and equity packages • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own plus employee discounts for friends & family • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off • Paid sick leave and parental leave