Demand Generation Manager

Job not on LinkedIn

6 hours ago

Apply Now

Receive Emails with Similar Jobs

Vida Health

WebsiteLinkedInAll Job Openings

Healthcare Insurance • Wellness • SaaS

Vida Health is a company committed to improving health outcomes for various physical and mental health conditions, including diabetes, obesity, depression, and hypertension. They offer personalized, human-led care combined with digital technology to manage and treat these complex conditions. Vida Health partners with employers, health plans, and consultants to provide comprehensive health solutions. Their services include video chats and text-based messaging with healthcare providers, and they utilize machine learning and synced devices to personalize member care. They focus on significant cost savings and improved health outcomes for cardiometabolic conditions, guaranteeing results and offering up to 100% of fees at risk for both physical and mental healthcare.

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Develop and execute multi-channel demand generation campaigns (paid media, email/nurture, webinars, content syndication, SEO/SEM, partnerships) to drive pipeline and revenue. • Manage the paid media agency and collaborate with other agency partners and tools as needed. • Plan, forecast and optimize campaign budgets and performance metrics to meet goals. • Partner with content and brand teams to ensure campaigns align with messaging, creative direction and audience priorities. • Collaborate with sales and sales operations to ensure seamless coordination on campaign targets, reporting and lead flow. • Build and manage nurture programs to engage and convert target audiences throughout the funnel. • Track, analyze and report on campaign performance; create actionable insights and recommendations for ongoing optimization. • Develop and maintain reporting to monitor channel and funnel performance (e.g., traffic, revenue attribution, CPL, ROI). • Conduct testing (audience, creative, offer, landing page) to optimize conversions and scale successful tactics. • Stay up to date on best practices and emerging tools in digital marketing, demand generation and analytics. • Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) and maintain data integrity.

🎯 Requirements

• Bachelors Degree at a minimum. • 3–5 years of experience in demand generation or performance marketing (B2B SaaS or health tech strongly preferred). • Proven experience managing campaigns that deliver measurable pipeline and revenue impact. • Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce). • Strong analytical skills and comfort working with performance data and reporting tools (e.g., Looker, GA4, Excel/Sheets, HubSpot reports, SFDC reporting). • Experience managing and optimizing paid media channels (Google Ads, LinkedIn, Meta, programmatic and/or trade publications). • Familiarity with writing and reviewing marketing copy for ads, landing pages and nurture campaigns. • Ability to manage multiple priorities and deadlines in a cross-functional environment. • Strong collaboration and communication skills for working closely with content, brand and sales teams.