Head of PPC

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Vintage Cash Cow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

Vintage Cash Cow is an innovative service that allows individuals to easily sell their unwanted vintage and valuable items, such as jewellery, watches, cameras, and silverware. Customers can request a free postage pack, send their items securely, and receive a fair offer within approximately seven working days. With a focus on excellent customer support and a hassle-free experience, Vintage Cash Cow aims to provide a simple solution for decluttering while giving old items a second life.

📋 Description

• Own the Google growth roadmap across all markets • Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products • Manage agency, platform, and partner relationships where required • Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities. • Leverage Google partnerships to identify competitive advantages and accelerate market expansion. • Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement. • Develop the long-term Google Growth team structure, capabilities, and operating model. • Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways. • Establish scalable creative workflows • Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans. • Work closely with Meta, Creative, CRM, and Data teams to improve asset production • Build audience activation strategies using first-party and platform data • Drive localisation and international expansion of creative assets • Define the creative requirements, production roadmap, and testing priorities needed to maximise Google performance across all markets. • Oversee campaign performance across all Google channels • Ensure efficient budget allocation across markets and products • Lead testing roadmaps across bidding, audiences, creative, landing pages, and campaign structures • Scale successful initiatives across markets. • Own Google reporting and growth insights • Improve attribution and conversion measurement • Ensure robust tracking and data integrity • Translate insights into actionable growth opportunities. • Own Google forecasting, budget allocation, and investment planning across all markets. • Develop growth scenarios and scaling plans to support business objectives. • Partner with Finance and Leadership to provide accurate forecasts, investment recommendations, and performance expectations. • Ensure Google investment is deployed efficiently across markets, products, and campaign types. • Partner with Product and UX teams to improve landing page performance and conversion rates. • Use Google insights and user behaviour data to identify opportunities to improve customer journeys. • Drive testing and optimisation of landing pages and post-click experiences. • Act as the internal Google growth champion, ensuring opportunities, risks, and priorities are clearly communicated across the business. • Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations, and Leadership teams to unlock growth opportunities. • Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality, and revenue growth. • Regularly communicate performance trends, strategic priorities, testing roadmaps, and growth opportunities to senior stakeholders. • Proactively identify non-media opportunities that could improve Google performance, including creative production, CRO, tracking, first-party data collection, CRM audience activation, and operational improvements. • Influence prioritisation across teams to ensure Google receives the assets, data, and support required to maximise performance. • Create visibility around Google's contribution to business growth through clear reporting, forecasting, and strategic updates. • Partner with leadership to shape investment decisions, market expansion plans, and long-term growth strategy.

🎯 Requirements

• Significant experience managing large-scale Google Ads programmes • Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display • Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy, video advertising, and full-funnel acquisition. • Deep understanding of Google's automation and AI-driven advertising ecosystem • Experience using AI tools to improve marketing productivity and creative development • Experience developing creative testing frameworks and creative-led growth strategies • Strong understanding of audience activation and first-party data • Experience scaling performance marketing across multiple markets • Strong analytical and commercial mindset • Strong leadership, communication, and stakeholder management skills, with proven experience influencing senior stakeholders and driving cross-functional initiatives. • Experience managing significant annual media budgets and delivering growth at scale. • Experience managing international expansion across Europe • Experience working with CRM and customer lifecycle data • Experience with GA4 & GTM, or advanced measurement frameworks • Exposure to broader paid media ecosystems, including Bing/Microsoft Ads, Meta, TikTok, Pinterest, Reddit, programmatic display, native advertising, video advertising, DSP platforms (e.g. DV360, The Trade Desk), connected TV (CTV), retail media, or other audience-led growth channels.