Sales Activation Manager

🔥 4 minutes ago

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Vitamin Well Group

201 - 500 employees

At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products: Vitamin Well has a range of functional thirst-quenchers. Barebells provides delicious protein snacks and meals. NOCCO is the ready-to-drink performance beverage. NOBE aloe vera is a unique lifestyle drink. Smiling offers sustainable nuts and dried fruit products. Tyngre has a big range of evidence-based sport supplements.

📋 Description

• Represent us in and around metropolitan cities across the US. • Focus on making an impact in the field with National, Regional, and Independent accounts across all channels. • Work with our National Field Sales Manager to prioritize your time focusing on the highest impact customers. • Work with our distribution partners and third-party sales resources in the region to deliver on growth at the highest level. • Open new doors, gain more points of distribution, all while exciting customers and the market around our products. • Conduct weekly visits to high-volume accounts, identify growth opportunities, and achieve monthly/quarterly KPIs. • Drive sales execution through expanded SKU distribution, shelf space, displays, cooler placements, and promotions. • Manage relationships with retailers, brokers, and third-party merchandising partners. • Identify and develop new business opportunities within the independent channel. • Support chain retailers with new item launches and retail programs. • Assist with merchandising, stocking, and display execution, including lifting product cases as needed. • Provide timely, accurate reporting through retail execution and field management tools (e.g., Repsly). • Support regional sales initiatives and participate in weekly sales reviews and planning calls. • Partner with field marketing teams to execute programs that increase market share and sales performance. • Build strong relationships with key store contacts to secure incremental display and promotional opportunities. • Consistently service an assigned territory with purposeful follow-up. • Plan and prioritize weekly account visits based on business needs and opportunities. • Serve as the primary point of contact for customers, identifying needs and implementing plans to drive sales growth. • Establish trust and credibility with accounts through reliable execution and partnership.

🎯 Requirements

• 2–3+ years of consumer goods sales experience, preferably in beverage, distributor sales, or related industries. • Experience in Conventional, Natural, Convenience, and Independent retail channels strongly preferred. • Strong business acumen with an entrepreneurial mindset. • Comfortable with daily face-to-face customer interactions. • Proficient with CRM platforms and field sales reporting tools. • Excellent communication, relationship-building, analytical, and problem-solving skills. • Passion for understanding consumer behavior and identifying opportunities to drive growth. • Must reside within the assigned territory. • Ability to regularly lift up to 40 lbs and build large product displays. • High school diploma or equivalent required. • Proficiency in Microsoft Office; experience with Teams preferred. • Ability to analyze data and translate insights into actionable recommendations. • Valid U.S. driver’s license with a clean driving record. • Travel required up to 95%, including occasional support for other markets, retailers, and trade shows. • Flexibility to work evenings, weekends, overnight shifts, and other non-standard hours as business needs require.

🏖️ Benefits

• Eligible for a biannual bonus

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