PPC Team Lead

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Welltech

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Wellness • B2C • SaaS

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

201 - 500 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

💰 Series A on 2017-12

📋 Description

• Own, develop, and scale the end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across Demand Gen, GDA, YouTube, Search, PMax and UAC, delivering sustainable DTC acquisition at scale. • Lead large-scale budget planning and forecasting, owning CAC, LTV/CAC, CVR, ROI and revenue KPIs, ensuring efficient delivery while continually identifying new growth opportunities. • Build and manage optimisation roadmaps and quarterly OKRs, driving timely execution while continuously initiating and validating new tests, innovation initiatives and hypotheses to unlock incremental growth. • Oversee the full creative performance pipeline — design and run testing frameworks, drive iteration cycles, and scale creative winners. Partner closely with the Creative team on direction, prioritisation and performance-psychology insights; provide clear, actionable recommendations grounded in data. • Own funnel performance for all Google Ads campaigns, partnering with UX/Funnel teams to develop, iterate and optimise funnels that maximise CVR and improve overall acquisition efficiency. • Monitor and analyse all performance metrics using Google Ads and internal BI tools; translate insights into clear next steps. Partner with Analytics to ensure accurate tracking, reporting and measurement for optimal optimisation. • Stay ahead of industry and competitive trends, analysing new creative formats, funnels, messaging angles and monetisation strategies; turn insights into actionable tests and scaling opportunities. Maintain active communication with Google representatives for guidance and early insights. • Partner with Tech Lead and Martech teams to identify and develop automation solutions (autorules, scripts, no-code AI tools) that reduce manual workload, increase efficiency and accelerate iteration. • Collaborate closely with UA teams across other products and channels (Paid Social, SEO, CRM), driving cross-channel knowledge sharing, best-practice exchange and unified growth strategies. • Build strong relationships with key stakeholders — including the Head of Growth, Creative, Funnels, Product, Analytics, and Monetisation, ensuring aligned strategic direction across all growth areas and channels for maximum impact on ROI. • Lead, mentor and develop a small UA team (2–4 people) — setting goals, conducting performance reviews, providing coaching on planning, execution, optimisation and troubleshooting, while remaining capable of hands-on execution when needed.

🎯 Requirements

• Advanced hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, Video, Search and PMax; experience with other media buying platforms is a strong plus. • Proven experience running structured, high-volume creative testing with a deep understanding of creative pipelines — testing, iteration, CPM/CTR analysis and scaling frameworks — with strong insight into what makes high-performing creatives at scale (hooks, structure, messaging, CTAs, offer framing, thumb-stopping visuals). • Expert command of automation for campaign testing, bidding and management (scripts, autorules, automated workflows). • Experience building robust strategic test-and-learn roadmaps, prioritising hypotheses by impact and developing scalable UA testing systems. • Solid understanding of UX fundamentals, with the ability to proactively recommend practical funnel and landing-page improvements to increase conversion rates. • Highly analytical, structured mindset, strong attention to detail, and confidence working with large datasets and tools such as Excel, BI platforms (Tableau), GA4 and data-visualisation tools. • Experience with additional media-buying platforms, including DSPs, Paid Social, Native Ads or Apple Search Ads, is highly beneficial. • Takes full ownership and accountability for outcomes, driving initiatives from idea to execution. • Drives impact with a high-autonomy, proactive approach — spotting opportunities early, removing blockers and taking action quickly. Actively tests, learns and iterates to uncover new scalable opportunities and push performance forward.

🏖️ Benefits

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!