Director of Mobility Performance Marketing

5 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

+2 more states

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $158k - $210k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

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WEX

WebsiteLinkedInAll Job Openings

Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

📋 Description

• Drive and own the multi-year customer marketing strategy and communications to define the portfolio growth initiatives across the North American Mobility segment • Develop and implement a top-down strategic approach that aligns customer marketing initiatives with broader business objectives and growth targets • Act as the central orchestrator of all customer-facing marketing efforts, ensuring cohesive messaging and seamless execution across functions • Own the performance marketing strategy specifically focused on the Customer Backbook (existing customer base) • Develop sophisticated segmentation strategies with key cross-functional partners to identify and target high-value customer groups for retention, cross-sell, and up-sell opportunities • Proven capability to leverage first and third party data to develop audience and customer level personalization strategies to deliver tailored journeys and value propositions to customers • Apply a rigorous ROI lens to all Backbook initiatives, continuously monitoring, analyzing, and optimizing campaigns for maximum return on investment • Manage, mentor, and lead the dedicated marketing team, fostering an environment of continuous improvement and analytical rigor • Define and manage the downstream channel strategy (e.g., email, app, direct mail, SMS) to ensure optimal reach, engagement, and conversion for customer marketing campaigns • Command and demonstrate proven competency in utilizing core MarTech capabilities (e.g., CRM, marketing automation, content management systems, analytics platforms) to drive measurable marketing outcomes.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred • 12+ years of progressive experience in Customer Marketing, ideally with deep card portfolio management experience (financial services/technology and mobility experience a plus) • Proven track record of developing and executing successful top-down marketing strategies • Deep expertise in performance marketing, customer segmentation, and lifecycle marketing • Strong analytical skills with an ability to apply an ROI lens to marketing initiatives and translate complex data into actionable strategies. • Prior experience managing and mentoring a data-driven or analytical marketing team. • Exceptional communication and stakeholder management skills to serve as the orchestrator across various internal teams (Product, Sales, Finance, etc.).

🏖️ Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement • and more.