Brand Media Manager

Job not on LinkedIn

3 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $165k - $195k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

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Whatnot

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Marketplace • eCommerce

Whatnot is a dynamic online marketplace platform that facilitates live shopping experiences. Users can buy, sell, and discover products they love, engaging in a community-driven environment through live shows. Whatnot ensures a secure shopping experience by vetting sellers and offering protection for unsatisfactory purchases. The company values privacy, providing consent management tools for their users to control cookie usage and personal data processing.

201 - 500 employees

Founded 2021

🏪 Marketplace

🛍️ eCommerce

💰 $260M Series D on 2022-07

📋 Description

• Lead planning, buying, and optimization of all brand media campaigns. • Serve as the primary DRI for our brand media agency: manage SOWs, oversee creative-to-media workflows, and drive weekly reporting and performance reviews. • Partner with agency teams to develop channel strategies, integration plans, and tactical recommendations aligned to business briefs and audience goals. • Deliver clear, executive-ready reporting with insights, recommendations, and forward-looking guidance. • Act as the subject matter expert for Whatnot’s brand and products, ensuring paid media strategies ladder up to broader GTM objectives. • Partner with Data Science on market based lift measurement, upper funnel attribution, and accounting for any downstream impact on Performance campaigns. • Align Creative and Strategy teams to ensure brand content is measurable and drives quantifiable lift. • Support all event based marketing (eg. OPE, Seasonal Events) through paid channels and the affiliate program. • Establish new processes & playbooks required to optimize internal cross-functional team operations and with external agency partners, and develop best practices.

🎯 Requirements

• 6+ years managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (e.g., Digital, TV, Audio, and OOH). • Hands-on experience with paid media planning, buying, and optimization — agency or in-house — ideally within a high-growth consumer brand. • Strong written and verbal communicator who can distill complex work for executives, cross-functional partners, and external agencies. • Highly analytical with comfort diving into data, interpreting complex analyses, and translating findings into actionable recommendations. • Collaborative, with experience partnering across matrixed marketing teams and influencing without authority. • A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions.

🏖️ Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break) • Health Insurance options including Medical, Dental, Vision • Work From Home Support • Home office setup allowance • Monthly allowance for cell phone and internet • Care benefits • Monthly allowance for wellness • Annual allowance towards Childcare • Lifetime benefit for family planning, such as adoption or fertility expenses • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally • Monthly allowance to dogfood the app • Parental Leave • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.