Senior Product Manager – Acquisition

4 hours ago

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Who Gives A Crap

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eCommerce • Social Impact • Charity

Who Gives A Crap is a socially responsible company that donates 50% of its profits to clean water and sanitation non-profits around the globe, helping those in need gain access to these essential services. The company specializes in eco-friendly products, primarily focusing on toilet paper made from bamboo, alongside other sustainable household items such as tissues and kitchen roll. Known for its environmental impact, Who Gives A Crap aims to reduce deforestation while also maintaining a strong commitment to social impact and charitable causes.

51 - 200 employees

Founded 2012

🛍️ eCommerce

🌍 Social Impact

🤲 Charity

💰 $41.5M Series A on 2021-09

📋 Description

• own the end-to-end digital experience that drives new customer acquisition. • lead the strategy, roadmap, and performance of all pre-purchase customer experiences (landing pages, product pages, cart, and checkout). • ensure the statistical rigour of all experiments and systematise learnings across the digital portfolio. • be the primary Product partner for the Growth Marketing team, translating traffic insights and campaign priorities into funnel adjustments. • take direct ownership of SEO and GAIO [Generative AI Optimisation] metrics. • collaborate on the product strategy for our catalogue's presence and performance within third-party AI/LLM interfaces (e.g., Gemini, Claude, ChatGPT). • own key KPIs (conversion rate, first-purchase revenue, drop-off rates) and identify friction points.

🎯 Requirements

• strong experience with CRO, funnel optimisation, and experimentation methodologies. • comfortable modeling the financial impact of funnel changes and articulating trade-offs between acquisition cost, conversion rate, and customer quality (LTV). • high comfort with data analysis and decision-making using quantitative evidence. • experience working within e-commerce or DTC, ideally on Shopify or equivalent platforms. • can clearly communicate product strategy, priorities, and trade-offs to technical and commercial teams. • excellent collaboration skills across marketing, design, and engineering. • Experience defining and launching dynamic or personalised customer experiences (e.g., recommendation engines or hyper-localised content serving). • Experience with Generative AI Optimisation (GAIO) or enhancing product data for AI consumption.

🏖️ Benefits

• FREE toilet paper, hand towel, tissues and a few other things. • The freedom to act on good ideas, quickly. We’ll help you get there! • Generous leave policies - including “Life” Leave. • Remote-first culture with the opportunity to collaborate in person in Melbourne and Sydney. • Work From Home stipend, professional development budgets, and access to hub office locations at The Commons (Melbourne and Sydney).