SEO Manager

Job not on LinkedIn

5 hours ago

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $110.4k - $165.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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51 - 200 employees

📋 Description

• Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region. • Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets. • Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance. • Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots. • Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms. • Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting. • Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders. • Perform technical SEO audits to identify and help resolve website issues that hinder search performance. • Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets. • Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours. • Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape. • Support the definition of SEO processes to continue to drive scale and efficiency.

🎯 Requirements

• Bachelor’s degree or equivalent experience • 5+ years of experience in SEO • Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices • Comfortable performing analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console • Solid MS Excel skills (vlookups, pivot tables, data analysis) • Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay • Proven experience managing regional SEO, especially for multi-language and multi-country strategies • Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems • Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment • Self-starter with the ability to work independently and as part of a team • Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research & management tools • Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams • Minimum of 2+ years working in the B2B SaaS vertical (preferred) • Agency experience (preferred)

🏖️ Benefits

• Workday Bonus Plan • Role-specific commission/bonus • Annual refresh stock grants • Comprehensive benefits package