Director of Paid Acquisition

🕒 vor 1 Monat

🏄 California – Remote

🏄 California – Remote

💵 $205.000 - $220.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Acorns

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns ist ein Finanztechnologieunternehmen, das Einzelpersonen hilft, ihr Geld durch eine Vielzahl von automatisierten Funktionen zu sparen und zu investieren. Mit der Nutzung von Kleingeld aus alltäglichen Einkäufen bietet Acorns mit seiner Round-Ups®-Funktion und von Experten erstellten diversifizierten Portfolios eine nahtlose Möglichkeit, mit dem Investieren zu beginnen. Das Unternehmen bietet auch zusätzliche Dienstleistungen wie Acorns Later für die Altersvorsorge und Acorns Early für Kinderinvestmentkonten an. Acorns bietet eine intelligente Geld-App mit benutzerfreundlichen Funktionen, die darauf abzielen, die Finanzkompetenzen der Nutzer zu fördern, einschließlich eines Bitcoin-verknüpften ETFs für eine vorsichtige Kryptowährungs-Exposition und ESG-Portfolios für nachhaltiges Investieren. Während Acorns keine Bank ist, arbeitet es mit Finanzinstituten zusammen, um Visa™-Debitkarten als Teil ihres umfassenden Finanzdienstleistungsangebots bereitzustellen.

Beschreibung

• Own profitable subscriber growth across all paid channels, driving CAC efficiency, LTV/CAC improvement, and sustainable scale. • Define and execute the paid acquisition strategy to hit ambitious growth targets while strengthening cohort quality and plan mix. • Lead and develop a high-performing team with clear accountability and performance standards. • Integrate AI into campaign optimization, creative testing, budget allocation, and forecasting to accelerate learning velocity and improve performance. • Build a scalable, data-driven growth engine that continuously optimizes toward long-term value. • Develop a disciplined testing framework to identify and scale new channels, audience segments, and upper-funnel opportunities. • Lead the cutting-edge of incrementality testing and deliver key inputs into the Marketing Mix Modeling (MMM) to prove the impact of spend and ensure maximum efficiency across large budgets. • Collaborate with Product, Lifecycle, Analytics, SEO, and ASO teams to optimize the full funnel, from acquisition through activation and retention. • Align paid media with core brand narratives to drive both reach, trust and conversion. • Build scalable reporting, automation, and workflows that enable fast, informed decision-making.

🎯 Anforderungen

• BS/BA in Business, Marketing, or a related field. • 10+ years of acquisition marketing experience for mobile apps and web, with a proven record of managing large-scale budgets efficiently. • Deep knowledge of paid acquisition channels, alongside experience in offline channels, brand media campaigns, and native ads. • A result-driven professional with a mindset of relentless experimentation and broad exposure across digital and traditional acquisition channels. • You possess an uncompromising eye for the "small things" that drive big results. • You are a natural "first-principles" thinker who thrives in ambiguity. • Strong analytical skills, including mastery of Excel, analytics platforms, and advanced growth automation/bid management tools. • An understanding of how paid signals influence organic rankings (SEO) and app store visibility (ASO). • A passion for our mission and an understanding of how growth and acquisition support our goal of looking after the financial best interests of our customers. • 5+ years of people management experience. • Demonstrated experience motivating, supporting, and developing team members to meet performance expectations and build their careers. • Ability to align company vision and organizational goals with team execution.

🏖️ Vorteile

• Competitive salary and stock options. • A comprehensive benefits package for you and your family. • Flexible work location, hours, and paid time off. • 401(k) matching. • Monthly Acorns account contribution & GoHenry account for your family. • Mindfulness and Financial Wellness resources (Headspace and Addition Wealth). • Acorns Career Development Program and Roots Leadership Program. • Community week onsite gatherings and various virtual events. • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world and solve big societal challenges.