Director of Analytics – Insights

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🕒 vor 1 Monat

🏄 California, Colorado, +25 weitere Bundesländer – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $170.000 - $230.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

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Global Overview

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

🛍️ eCommerce

🤝 B2B

👥 B2C

eCommerce • B2B • B2C

Global Overview ist eine Full-Service-Agentur, die sich auf die Unterstützung von Amazon-Geschäften spezialisiert hat. Gegründet im Jahr 2008, konzentriert sie sich darauf, Marken zu helfen, langfristigen Erfolg auf Amazon und anderen E-Commerce-Plattformen zu erreichen, indem sie die Rentabilität steigert, den Marktanteil erhöht und den Markenwert aufbaut. Die Dienstleistungen des Unternehmens umfassen Werbestrategien, die für Amazon und andere E-Commerce-Kanäle maßgeschneidert sind, den Aufbau grundlegender Partnerschaften und die Anpassung von Strategien, die Technologie und persönlichen Kontakt kombinieren. Global Overview ist weltweit tätig mit Standorten in Minneapolis, Seattle und London.

Beschreibung

• Help define, implement and advance the organization's analytics and insights vision, translating strategic measurement frameworks into consistent, scalable practices that drive how brand performance is evaluated and communicated across all client touchpoints • Establish the critical KPIs and measurement frameworks that define success for ecommerce brands, encompassing retail health, operational efficiency, advertising performance, and brand growth • Partner with our Tech Platform team on the evaluation and implementation of analytics tools and platforms that enable sophisticated measurement and compelling data visualization • Drive innovation in measurement approaches, staying ahead of industry trends and Amazon platform evolution to maintain competitive advantage • Nourish a direct relationship with Amazon’s analytics and insights teams, staying informed of new and noteworthy measurement products and opportunities for Amazon/agency/advertiser collaboration. • Serve as the organization's expert on Amazon Marketing Cloud (AMC), developing advanced measurement frameworks that demonstrate advertising effectiveness across the customer journey • Design and implement measurement strategies for Amazon's Omnichannel Metrics, connecting digital advertising to retail outcomes and brand health indicators • Develop sophisticated approaches to upper funnel media measurement, demonstrating the connection between awareness/consideration efforts and downstream conversion • Create frameworks that help brands understand the full spectrum of data points that contribute to brand building, from awareness metrics to customer lifetime value • Oversee the development and maintenance of standardized dashboard and reporting frameworks that enable consistent, efficient performance evaluation across the organization • Eliminate inefficiency by creating centralized data products that prevent team members from repeatedly pulling and manipulating raw data in disparate ways • Partner with the engineering team to build scalable data pipelines and automated reporting solutions • Ensure data quality, accuracy, and accessibility across all measurement platforms and reporting tools • Build and lead a high-performing analytics team with specialized expertise across category management, retail performance, brand growth, and advertising effectiveness • Provide mentorship and professional development opportunities that elevate analytical capabilities across the organization • Foster a culture of analytical rigor, intellectual curiosity, and data-driven decision-making • Establish clear career paths and growth opportunities for team members across different analytical specializations • Enable client-facing teams (pods) to confidently communicate performance insights and opportunities through accessible, standardized reporting • Develop analysts to serve as the trusted advisor to clients on measurement strategy, helping brands understand how to evaluate their performance and identify growth opportunities • Translate complex analytical findings into compelling narratives that resonate with brand leadership and drive strategic decision-making • Partner with leaders across Business Development, Retail, Operations, and Advertising to ensure analytics capabilities align with organizational growth objectives

🎯 Anforderungen

• 10+ years of progressive analytics and insights experience • at least 7 years in leadership roles building and managing analytics teams • Deep expertise in digital advertising measurement, with specific knowledge of Amazon Advertising platforms, tools, and metrics • Demonstrated mastery of Amazon Marketing Cloud (AMC), including query development, audience insights, and attribution modeling • Extensive knowledge of Amazon's Omnichannel Metrics and how to leverage them for comprehensive brand performance measurement • Strong foundation in ecommerce analytics encompassing category management, retail operations, brand health, and customer behavior • Proven track record developing measurement frameworks that help brands understand performance holistically, from awareness to retention • Experience with upper funnel media measurement and connecting awareness/consideration efforts to business outcomes • Bachelor's degree in Analytics, Statistics, Business, Marketing, or related field; advanced degree (MBA, MS) strongly preferred

🏖️ Vorteile

• Medical • Dental • Vision • Bonus • PTO • 401K