Associate Media Director – Healthcare

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Power Digital Marketing

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501 - 1000 Mitarbeiter

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing ist eine technologiegestützte Wachstumsmarketingfirma, die an der Schnittstelle von Daten, Technologie und menschlicher Intelligenz arbeitet, um Gewinne vorhersehbar zu machen. Das Unternehmen bietet ein umfassendes Spektrum digitaler Marketingdienstleistungen an, darunter strategische Beratung, kreative Kampagnen, Datenintelligenz, Medienplanung und mehr, um jede Phase der Kundenreise zu entfachen. Power Digital Marketing konzentriert sich darauf, Geschäftsergebnisse durch Transparenz, datengesteuerte Strategien und fortschrittliche Technologien zu liefern, um Marken zu helfen, nachhaltiges Wachstum und Wettbewerbsvorteile in einem hyperkompetitiven Markt zu erzielen.

Beschreibung

• Successful end-to-end management & strategic oversight of designated paid media accounts • Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. • Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. • Manage a team of 2-3 Media Supervisors, who themselves manage 1 Senior Media Manager each, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform. • Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. • Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. • Continually work to learn new strategies, test new platforms & expand our Healthcare division's paid media offerings. • Function as the primary point of contact and escalation both internally & externally for all ‘owned’ accounts, responsible for the performance of accounts. • Generate reports, write insights, & communicate with the client for designated accounts. • Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions. • Full ownership of Paid Media strategy for assigned accounts, working with the Group Media Director as needed. • Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). • Design & deploy tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). • Continuously test, verify, and improve full-funnel structures. • Helping to develop effective use of AI tools to streamline workflows and improve performance. • Other applicable or related duties as assigned. • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Anforderungen

• 6-8+ years of Paid Media experience • Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month. • Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels. • Extensive experience in campaign management & strategy across Google & Bing platforms (Search, PMAX, Demand Gen, Youtube, Video, etc.). • Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift. • Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus). • Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. • Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals. • Team management, delegation, and development experience.

🏖️ Vorteile

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives