Director, Strategy Planning

🕒 vor 11 Tagen

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $105.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

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SimpsonScarborough

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11 - 50 Mitarbeiter

Gegründet 2015

📚 Bildung

Education • Marketing

SimpsonScarborough ist eine Full-Service-Agentur, die sich auf Markenbildung und Marketing im Hochschulbereich spezialisiert hat. Das Unternehmen bietet eine Reihe von Dienstleistungen an, darunter Markenstrategie, Kreativität, Digital, Medien und Marktforschung. Es konzentriert sich darauf, Hochschulen und Universitäten dabei zu helfen, inspirierende und dauerhafte Marken zu entwickeln. Mit Einblicken in die neuesten Trends und Herausforderungen im Hochschulmarketing zielt es darauf ab, Chief Marketing Officers und ihre Teams zu unterstützen. SimpsonScarborough engagiert sich als Fürsprecher und Partner für Bildungseinrichtungen, bietet strategische Einblicke und fördert die Markenentwicklung.

Beschreibung

• Lead integrated brand, marketing, content, and paid media strategy development for large-scale and high-impact client engagements • Collaborate with internal and client teams at project launch to establish goals, priorities, timelines, milestones, and opportunities for cross-functional integration and long-term growth • Collect, analyze, and synthesize primary and secondary research to uncover actionable insights that inform positioning, messaging, campaign strategy, and audience engagement • Develop and present strategy deliverables that are clear, compelling, and actionable—helping clients align around priorities, opportunities, and paths forward • Partner closely with Creative, Media, Digital, Analytics, Accounts, and PMO teams to ensure strategies are integrated, insight-driven, and effectively executed across channels • Identify opportunities to improve workflows, deliverable integration, and strategic continuity across projects and teams • Build and maintain project documentation, strategic frameworks, and planning materials that keep stakeholders informed and aligned throughout engagements.

🎯 Anforderungen

• 6–8 years of experience in marketing, advertising, branding, digital, media, or strategy-related roles • Experience working within a marketing, branding, or creative agency environment • Proven experience developing integrated marketing, content, and brand strategies across digital, social, web, print, and paid channels • Strong understanding of audience research, messaging strategy, marketing planning, and campaign development • Ability to articulate media strategy concepts and connect paid, owned, and earned channels into cohesive strategic approaches • Excellent verbal, written, and presentation skills with the ability to communicate complex ideas clearly and persuasively • Strong analytical and problem-solving skills with the ability to translate data into insight and direction • Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment • Proficiency with research tools, project management platforms, collaboration software, social media management tools, and Microsoft Office Suite • Comfortable collaborating with remote, cross-functional teams nationwide • Bachelor’s degree and/or an equivalent combination of education and relevant experience.

🏖️ Vorteile

• Comprehensive benefits package including nationwide health, dental, and vision coverage • 401(k) with employer contribution • Employer-paid life insurance and short-term disability • Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave • Paid parental leave • A day off on your birthday • Two agency-wide closures in the summer and winter • Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.