Senior Client Strategist – Digital, Growth

🕒 il y a 3 mois

🐊 Florida – Distant

🐊 Florida – Remote

💵 $80 000 - $93 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 22%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Description

• Serve as the strategic lead for a portfolio of growth-focused client accounts • Build trusted relationships with business owners and key stakeholders • Lead quarterly business reviews, planning sessions, and growth strategy meetings • Translate business objectives into actionable marketing strategies • Develop annual and quarterly marketing roadmaps aligned with client goals • Advise across paid media, CRM, websites, automation, creative, and analytics • Identify growth opportunities and recommend strategies to increase leads, revenue, and long-term customer value • Develop integrated strategies covering paid advertising, lead generation, customer acquisition, CRM, automation, funnels, landing pages, CRO, email, SEO, content, retention, reporting, and attribution • Develop paid media strategies across Google Ads, Meta, Local Services Ads, LinkedIn, YouTube, and emerging platforms • Review campaign performance, optimization opportunities, budgets, lead quality, conversion rates, ad spend, and ROAS • Guide creative messaging and offer strategy based on customer insights • Design and optimize customer journeys, sales funnels, lead capture, appointment booking, nurturing, automation, sales pipelines, retention, and reactivation • Guide CRM and marketing automation recommendations including email, SMS, pipeline automation, lead routing, segmentation, review generation, referrals, and retention • Monitor business metrics including ROAS, CAC, CPL, cost per qualified lead, conversion rate, lead-to-customer rate, pipeline value, customer lifetime value, and revenue attribution • Present monthly performance reports with actionable growth recommendations • Collaborate with Digital Media, Creative, CRM and Automation, Web Development, and SEO and Content teams • Identify opportunities to expand client engagements and support new business presentations • Improve agency processes, workflows, and strategic offerings • Stay current on marketing technologies, AI tools, platform updates, and industry best practices • Report to the Director of Client Success and partner with Client Success, Digital Media, Creative, CRM, SEO, Content, and Development teams

🎯 Exigences

• 5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment • Strong understanding of paid digital advertising and performance marketing • Experience developing direct-response growth strategies connecting marketing performance to business objectives • Experience working with CRM platforms, integrations, and marketing automation systems • Deep understanding of customer acquisition, lead generation, funnel structure, lead nurture, and conversion optimization • Strong understanding of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution • Strong analytical skills with the ability to interpret performance data and communicate actionable insights • Excellent presentation, communication, and relationship-building skills • Highly organized with exceptional project management and prioritization abilities • Comfortable working cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams • Passion for continuous learning, innovation, and helping clients grow • Preferred industry experience: home services marketing, law firm and legal marketing, or other lead generation-focused industries • Nice to have: CRM platforms such as GoHighLevel, HubSpot, or Salesforce; ClickUp; fast-paced agency experience managing multiple client accounts

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