Growth Marketing Manager – Direct Response

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4Media Marketing

Site WebLinkedInTous les Emplois

51 - 200 employés

🛍️ eCommerce

Marketing • eCommerce

BAD Marketing est une agence marketing audacieuse et disruptive, dédiée à révolutionner le marketing digital grâce à des stratégies de croissance innovantes. En partenariat avec Hemon et 4Media, BAD Marketing accompagne les marques dans leur montée en puissance en produisant des contenus de haute qualité, en optimisant les conversions (CRO) et en tirant parti de plateformes comme Amazon. L’agence excelle en Paid Ads, Email Marketing, Content Creation, conception d’offres stratégiques et construction de tunnels de conversion (funnels) de bout en bout pour accélérer la croissance et la réussite de ses clients. Elle se distingue par son exigence de transparence, ses insights data-driven et une approche résolument customer-centric, avec l’ambition de redéfinir le modèle d’agence en privilégiant la réussite de ses clients actuels plutôt que l’acquisition de nouveaux.

Description

• Own growth across a pod of 5-8 clients in our direct response/info marketing division. • Lead a cross-functional team - managing a media buyer, copywriter, and PM. • Set the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs. • Review performance across accounts and handle judgment calls that require strategic thinking. • Lead client calls with a clear agenda, performance context, and recommendations. • Ensure every client has documented goals and specific KPIs.

🎯 Exigences

• 5+ years in a marketing role - ideally in direct response, info/coaching, or performance marketing environments where you've owned client outcomes, not just deliverables • Demonstrated experience managing a team - this isn't your first time being responsible for other people's performance • Cross-discipline marketing competency: you don't need to be the best media buyer, copywriter, or funnel builder in the room, but you need to know what good looks like across all of them. • Experience with offer strategy and positioning - pricing, packaging, and understanding what makes an offer convert in the info/coaching space • Clear written and verbal communication - you adapt how you communicate based on who you're talking to. • Experience working in async-first environments • You use AI tools where they actually help - data analysis, research, consolidation - and you understand where they don't.

🏖️ Avantages

• Comprehensive health, dental, and vision insurance plans (US Residents Only) • PTO • Paid US Holidays • Opportunities for professional development and advancement within the organization. • A collaborative and innovative work environment with a focus on creativity and results.