Senior Lifecycle Marketing Specialist

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $111 500 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 2%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Acorns

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns est une entreprise de technologie financière qui aide les individus à épargner et à investir leur argent grâce à une variété de fonctionnalités automatisées. En utilisant la petite monnaie des achats quotidiens, Acorns propose un moyen simple de commencer à investir avec sa fonctionnalité Round-Ups® et des portefeuilles diversifiés conçus par des experts. L'entreprise offre également des services supplémentaires tels que Acorns Later pour l'épargne-retraite et Acorns Early pour les comptes d'investissement des enfants. Acorns propose une application financière intelligente avec des fonctionnalités faciles à utiliser conçues pour développer les compétences financières des utilisateurs, y compris un ETF adossé au Bitcoin pour une exposition prudente aux crypto-monnaies et des portefeuilles ESG pour un investissement durable. Bien qu'Acorns ne soit pas une banque, elle s'associe à des institutions financières pour offrir des cartes de débit Visa™ dans le cadre de ses offres complètes de services financiers.

Description

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals. • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels. • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch. • Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings. • Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market. • Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition. • Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments. • Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes. • Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices. • Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.

🎯 Exigences

• 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software. • Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels. • Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance. • Strong understanding of audience segmentation, personalization, and automated journey logic. • Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis. • The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys. • A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment. • Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices. • Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA. • Confidence reviewing data, identifying trends, and making informed recommendations. • Strong cross-functional collaboration and project management skills. • Comfort using AI tools to improve workflow efficiency and campaign quality. • A proactive mindset with the ability to recommend improvements to lifecycle processes and tools. • High attention to detail, strong ownership, and the ability to manage multiple priorities. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimism about the potential for societal change.

🏖️ Avantages

• Competitive salary and stock options • A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.