Principal Marketo Consultant – Adobe Practice

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

💼 Consultant

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Acxiom

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1968

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Acxiom est un prestataire de services de données de premier plan spécialisé dans l'exploitation de la gestion des données, la résolution d'identité, l'analytique et les services de martech pour aider les entreprises à renforcer leurs efforts marketing. Avec un engagement pour l'utilisation éthique des données, Acxiom propose des solutions dans divers secteurs tels que l'automobile, la santé, les télécommunications, les services financiers et le commerce de détail. Leur expertise aide à optimiser les stratégies marketing pour acquérir, fidéliser et développer les relations clients. Acxiom s'associe à des plateformes renommées telles qu'Adobe, Salesforce et Snowflake pour promouvoir un marketing axé sur les données et permettre la transformation numérique de leurs clients.

Description

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage. • Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. • Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability. • Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms. • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth. • Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity. • Analyze marketing data to generate insights that inform decision-making and enhance campaign performance. • Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation. • Create custom, use-case based Marketo system training and enablement programs. • Mentor junior team members, fostering knowledge-sharing and professional development. • Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

🎯 Exigences

• 10+ years of marketing automation experience, focusing on Adobe Marketo Engage. • Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices. • Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations. • Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices. • Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices. • Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness. • Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels. • Bachelor's degree in Marketing or a related field. • Adobe Certified Professional - Marketo Engage required.

🏖️ Avantages

• No sponsorship/Visas offered