Category Growth Manager, Women's Hormones

🕒 il y a 8 jours

🇺🇸 États-Unis – Télétravail

💵 $130 000 - $150 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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AgelessRx

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11 - 50 employés

🏥 Santé

🍽️ Alimentation et boissons

⚕️ Assurance santé

Healthcare • Food & Beverage • Healthcare Insurance

AgelessRx est une entreprise spécialisée dans la fourniture de solutions et traitements du sommeil sélectionnés par des experts dans le but de promouvoir une vie plus saine et plus longue. Elle propose une gamme de traitements et de solutions de suivi de la santé conçus pour la longévité générale, l'énergie et la fatigue, la gestion du poids, la santé cardiaque, la fonction cognitive, et bien plus encore. En s'appuyant sur des recherches de pointe et une équipe de médecins agréés aux États-Unis, elle vise à aider les individus à atteindre leurs objectifs de santé grâce à des thérapies personnalisées et basées sur la science. Les patients peuvent réaliser de simples évaluations en ligne, bénéficier d'une expédition rapide et gratuite, ainsi qu'un support continu en ligne ou par téléphone pour leurs traitements prescrits. AgelessRx met également l'accent sur la recherche continue et l'engagement communautaire pour rendre la science de la longévité plus accessible.

Description

• Own the strategy and growth of the Women’s Hormones category, including goals, priorities, performance metrics, and growth plans • Develop category strategy based on market opportunity, customer needs, competitive dynamics, clinical considerations, and broader business strategy • Analyze revenue, conversion, activation, CAC, LTV, retention, margin, payback, and ROI • Identify growth opportunities and constraints and translate them into priorities and recommendations • Evaluate pricing, packaging, offers, bundling, positioning, customer segments, and the category business model • Build business cases and recommend where AgelessRx should invest, test, expand, or change direction • Become the internal expert on the category, customers, and competitive landscape • Build customer feedback loops through interviews, user testing, surveys, behavioral data, and Customer Experience insights • Evaluate competitors’ positioning, products, pricing, customer experience, strengths, weaknesses, and emerging strategies • Translate customer and market insights into recommendations for Marketing, Product, Clinical, and Operations • Own the category experience across discovery, education, conversion, onboarding, treatment, engagement, and retention • Identify customer-journey friction points and opportunities to improve customer value and business performance • Partner with Product, Engineering, Clinical, and Operations on product and service improvements • Prioritize category-specific features and capabilities based on customer and commercial impact • Identify opportunities for new treatments, services, bundles, cross-sell opportunities, and adjacent offerings • Own go-to-market strategy for new category offerings, including audiences, positioning, messaging, launch priorities, channels, and success metrics • Partner with Growth, Brand, Lifecycle, Content, Creative, Product, Clinical, and Compliance teams • Develop and prioritize experiments across acquisition, landing pages, onboarding, conversion, pricing, offers, messaging, lifecycle, retention, and re-engagement • Analyze performance, identify drivers, and translate learnings into subsequent decisions and experiments • Identify new channels, partnerships, community opportunities, and efficient ways to reach target customers • Ensure growth is sustainable and economically sound

🎯 Exigences

• 7+ years of experience across category management, growth, product marketing, general management, business strategy, consumer product, or a related commercially focused role • Experience owning meaningful growth or commercial outcomes for a digital product, consumer health business, telehealth service, subscription business, marketplace, or category-level business line • Demonstrated ability to understand a market and translate customer, competitive, and performance insights into business strategy and execution • Strong commercial and analytical skills, with experience working with revenue, conversion, CAC, LTV, retention, activation, margin, payback, and ROI metrics • Experience building, launching, or scaling products, services, categories, or business lines in an ambiguous or rapidly changing environment • Strong customer research instincts and comfort directly interviewing customers, evaluating customer behavior, and translating insights into action • Experience with positioning, value propositions, pricing, packaging, offers, go-to-market strategy, or new product/service launches • Comfort operating in a regulated environment balancing clinical accuracy, privacy, compliance, patient trust, and responsible communication • Strong Excel or Google Sheets skills • Familiarity with GA4, Looker, SQL, CRM/lifecycle platforms, or product analytics tools is a plus • Experience in telehealth, digital health, consumer health, women's health, or another regulated consumer category is strongly preferred • Genuine curiosity about longevity, preventative health, and the future of healthcare

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