Senior Manager, Integrated Marketing – Custom Solutions

🕒 il y a 13 jours

🇺🇸 États-Unis – Télétravail

💵 $80 000 - $85 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Active Interest Media

Site WebLinkedInTous les Emplois

201 - 500 employés

📱 Médias

🤝 B2B

🛍️ eCommerce

Media • B2B • eCommerce

L'une des plus grandes entreprises mondiales de médias spécialisés, Active Interest Media (aimmedia.com) produit des événements grand public et professionnels, des sites web, des magazines et des émissions de télévision qui touchent des millions de lecteurs, fans et participants dans 85 pays.\n\nNos marques incluent Anglers Journal, Popular Woodworking, Yachts International, Sail, Power & Motoryacht, Writer’s Digest, Log & Timber Home Living, Old House Journal, Numismatic News, Old Cars Weekly, Woodsmith, Garden Gate, et bien plus encore.\n\nLes deux divisions de l'entreprise — le Home Group et le Marine Group — exploitent également des plateformes B2B florissantes, des universités en ligne et des événements commerciaux.\n\nLes clients d'Active Interest Media sont intelligents, engagés et fidèles, et se tournent vers nos marques pour obtenir des informations et des services fiables qui les inspireront et leur permettront de profiter de leurs passions.

Description

• Partner with Sales to develop creative, executable custom and integrated advertising programs across print, digital, content, video, email, social, events and other AIM platforms • Work with Editorial, Sales and brand teams to identify and commercialize editorial initiatives, special issues, sponsorships and other revenue opportunities • Develop advertiser-facing marketing materials, including issue sell sheets, sponsorships, new offerings, case studies and other sales initiatives • Support development and packaging of new advertising products and custom offerings • Own campaign delivery from post-sale handoff through completion, tracking scopes, timelines, responsibilities, approvals and deliverables • Coordinate with Ad Operations and internal teams to hand off, launch and deliver contracted campaign components • Monitor team workload and campaign status, resolving delivery risks, missing assets, scope issues and cross-functional dependencies • Oversee campaign reporting and performance measurement • Manage and coach the Client Services team executing custom and integrated marketing programs • Oversee AIM's custom video program and manage the outside video consultant • Manage freelancers, vendors and creative resources, including scopes, budgets, timelines, review cycles and quality expectations • Provide creative direction and quality oversight for custom programs and client-facing materials

🎯 Exigences

• 5+ years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management or related media marketing roles • Publishing or media experience strongly preferred • Prior experience managing employees, projects and cross-functional workflows • Demonstrated experience developing and executing integrated advertiser programs across multiple platforms • Strong project-management skills and ability to manage multiple campaigns, priorities and deadlines simultaneously • Strong commercial instincts and experience partnering directly with sales teams and clients • Excellent written and verbal communication skills with strong creative and visual judgment • Experience managing freelancers, agencies, production partners or other outside resources • Proficiency with Microsoft Office and familiarity with CRM, project-management and digital marketing platforms • Experience with sponsored content, custom content, branded video or integrated advertiser programs strongly preferred • Any offer of employment is contingent upon the results of a pre employment reference check

🏖️ Avantages

• Competitive base salary + team performance incentives • Full benefits package (health, dental, vision, 401k) • Opportunity to shape sales strategy and lead by example • Collaborative, entrepreneurial culture where results are rewarded • Remote opportunity

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