Marketing Manager – Multifamily Portfolio

Emploi pas sur LinkedIn

🕒 il y a 22 jours

🐊 Florida – Distant

🐊 Florida – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Allegiant-Carter

Site WebLinkedInTous les Emplois

201 - 500 employés

🏠 Immobilier

🤝 B2B

💼 Conseil

Real Estate • B2B • Consulting

Allegiant-Carter est un partenaire de gestion et d’exploitation spécialisé dans l’immobilier résidentiel multifamilial. Allegiant-Carter Management se positionne comme une extension des équipes des propriétaires et fournit un leadership opérationnel, des conseils stratégiques ainsi que des stratégies de gestion et de repositionnement sur mesure afin d’améliorer l’efficacité, d’augmenter les revenus et de renforcer la valeur des actifs. L’entreprise met en avant sa solide expertise du secteur multifamilial, son approche collaborative avec les propriétaires, ainsi que son portefeuille de biens et son expansion dans plusieurs États américains, notamment le Maryland, l’Alabama, la Floride, la Géorgie, la Louisiane, le Mississippi, la Caroline du Sud, le Texas et la Virginie.

Description

• Lead marketing across an approximately 40-property multifamily portfolio throughout the Southeast and Mid-Atlantic • Develop and execute portfolio and property marketing strategies aligned with occupancy, revenue, leasing, traffic, and retention goals • Analyze property performance and create action plans for communities facing traffic, lead, conversion, occupancy, or reputation challenges • Manage the full marketing funnel from awareness through lead, tour, application, lease, move-in, and renewal • Develop and optimize ILS, paid search, paid social, programmatic, geotargeting, SEO, email, and other demand-generation strategies • Monitor marketing ROI, cost per lead, cost per lease, lead quality, and conversion performance; recommend budget reallocations • Support marketing for acquisitions, developments, renovations, repositioning, management transitions, and property launches • Oversee property websites, landing pages, Google Business Profiles, social media, ILS listings, email, digital advertising, virtual tours, video, and other digital channels • Develop and oversee brochures, flyers, advertisements, signage, resident communications, social content, presentations, pitch decks, and other marketing materials • Maintain consistent corporate and portfolio branding across all channels • Coordinate photography, video, drone, floor-plan, and other visual assets • Conduct regular audits of websites, ILS listings, digital profiles, social media, and marketing materials • Build and maintain marketing reporting and dashboards across the portfolio • Track traffic, leads, tours, applications, conversions, ILS performance, advertising ROI, occupancy, reputation, and retention indicators • Translate data into actionable recommendations and communicate performance and priorities to leadership • Monitor online reputation, review performance, resident feedback, competitors, market conditions, pricing, concessions, promotions, and positioning • Assist with the annual marketing budget and monitor spend, invoices, contracts, and ROI • Manage marketing vendors and ensure deliverables, timelines, and budgets are met • Maintain marketing calendars, project timelines, vendor records, and the company’s SharePoint marketing library • Manage multiple initiatives simultaneously from concept through completion • Partner with Regional Managers, Community Managers, leasing teams, and internal departments to support property-level marketing and leasing goals • Provide marketing guidance, resources, and training to on-site teams • Develop and distribute a monthly company-wide marketing calendar • Create marketing materials supporting third-party management, company branding, and business development • Ensure marketing compliance and obtain required approvals for campaigns, branding, and marketing materials

🎯 Exigences

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience • 3–5 years of marketing experience • Experience managing marketing across multiple properties, markets, or locations • Strong knowledge of ILS platforms and multifamily digital marketing • Experience with websites/CMS, Google Ads, SEO, social media, email marketing, reputation management, and analytics • Experience with Canva and Adobe InDesign • Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Outlook • RENTCafe and G5 experience preferred • Strong analytical, project management, organizational, and communication skills • Exceptional attention to detail and a strong eye for branding, design, photography, and visual storytelling • Ability to translate data into actionable strategies and independently drive projects to completion • Creative, proactive, self-directed problem solver who thrives in a fast-paced environment • Strong commitment to collaboration, accountability, and company standards • Comfortable collaborating virtually with geographically dispersed teams • Comfortable traveling periodically; proximity to a major airport preferred • Ability to occasionally lift, carry, push, or pull items up to 50 lbs.; work at heights up to 40 feet; and tolerate varying environmental conditions • Ability to comply with Fair Housing, accessibility, company, and applicable local, state, and federal requirements

🏖️ Avantages

• Competitive compensation • Excellent benefits package including medical, dental, vision and other ancillary products • Retirement savings 401(k) plan • Generous holiday and vacation package • Professional development assistance • Remote work arrangement • Travel opportunities including property visits, company meetings, training, and conferences

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