Marketing Manager

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 37%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Alopex

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2014

🏥 Santé

☁️ SaaS

🤝 B2B

Healthcare • SaaS • B2B

Alopex est une plateforme SaaS de santé hébergée dans le cloud qui fournit des services de gestion des soins à distance, de coordination des soins et de gestion de cas dans le cadre de programmes cliniques tels que la gestion des soins chroniques, les soins de transition, l'intégration de la santé comportementale, la surveillance à distance des patients et la surveillance thérapeutique à distance. L'entreprise collabore avec des cabinets médicaux, des ACOs, des systèmes de santé, des établissements de soins de longue durée, des RHCs/FQHCs, des régimes Medicare Advantage et des programmes PACE pour offrir des équipes cliniques agréées, des intégrations EMR transparentes et des services de santé des populations axés sur les résultats qui abordent les déterminants sociaux de la santé et réduisent les réadmissions. Nommée meilleure plateforme SaaS de santé hébergée dans le cloud pour 2025, Alopex met l'accent sur le déploiement rapide, les contrats flexibles, la conformité et les résultats cliniques mesurables.

Description

• Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement. • Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions. • Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development. • Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives. • Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging. • Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials. • Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff. • Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy. • Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing. • Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement. • Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials. • Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools. • Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI. • Help build scalable marketing processes, content libraries, and campaign workflows that support company growth.

🎯 Exigences

• Bachelor’s degree in marketing, communications, business, healthcare administration, or related field. • 4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care. • Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred. • Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health. • Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging. • Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement. • Excellent written, verbal, and interpersonal communication skills. • Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials. • Experience with HubSpot or similar CRM and marketing automation platforms. • Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams. • Strong project management, organizational, analytical, and problem-solving skills. • Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards preferred.

🏖️ Avantages

• Fully remote role with flexibility and autonomy. • Opportunity to shape the marketing function of a growing HealthTech and remote care management organization. • Direct impact on company growth, brand positioning, and market expansion. • Collaborative culture with strong executive support. • Ability to work at the intersection of healthcare, technology, care delivery, and value-based outcomes. • Competitive compensation, benefits, and performance-based growth opportunities.