Director of Retention

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $130 000 - $150 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Alpha Lion, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de Alpha Lion. Vérifiée il y a 8 heures.

Logo of Alpha Lion

Alpha Lion

11 - 50 employés

Fondée en 2017

🍽️ Alimentation et boissons

🏥 Santé

🧘 Bien-être

Food & Beverage • Healthcare • Wellness

Alpha Lion est une entreprise de compléments alimentaires spécialisée dans les produits de fitness et de bien-être. Elle propose une variété de suppléments, y compris des pré-entraînements, des brûleurs de graisse et des poudres protéinées conçus pour aider les clients à atteindre leurs objectifs de fitness. L'entreprise met l'accent sur la qualité et la satisfaction du client, offrant une garantie de 365 jours et compte une base de clients significative de plus de 2,5 millions d'utilisateurs.

Description

• Own the retention calendar end-to-end, including offers, incentives, LTOs, launches, cross-sell, and reactivation • Partner with Brand and Growth on go-to-market strategy • Own subscription performance and economics, including take rate, churn, reactivation, subscriber LTV/LTR, and contribution margin • Build and scale the subscription and loyalty experience from onboarding through offboarding with Product and Operations • Lead lifecycle and CRM across Email, SMS, and Push, including strategy, segmentation, automated journeys, and continuous testing • Build a customer intelligence engine using behavioral data, cohorts, NPS, reviews, and zero-party data • Build and develop a lean, high-performing retention team with clear ownership, KPIs, and operating cadences • Drive returning customer revenue, LTV, contribution margin, subscription adoption, cross-sell, longevity, repeat purchase, and customer value • Translate customer and cohort insights into actions across Retention, Product, Brand, and Acquisition

🎯 Exigences

• 7–10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity • Proven track record managing a subscription book of 25,000+ active subscribers, or a clear, defensible reason the candidate's trajectory does not fit that benchmark • Demonstrable retention impact, including moving NRR, gross churn, or LTV by meaningful points and generating $25M+ in retention-driven revenue • Deep, hands-on expertise with Klaviyo, Attentive or equivalent, Recharge/Skio/Stay or equivalent, Shopify, and connected data infrastructure • Nice to have: background in health, wellness, supplements, beauty, or premium lifestyle DTC • Nice to have: track record designing and executing loyalty programs at scale

🏖️ Avantages

• Performance bonuses • Growth incentives • Benefits supporting health, wellness, and professional goals

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