Customer Advocacy Marketing Manager

🕒 il y a 28 jours

🇺🇸 États-Unis – Télétravail

💵 $90 000 - $124 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

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Repérée par Remote Rocketship il y a 28 jours

Toujours ouverte sur le site de AlphaSense. Vérifiée il y a 56 minutes.

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AlphaSense

1001 - 5000 employés

Fondée en 2011

💼 Conseil

🏥 Santé

📣 Marketing

💰 Debt Financing en 2022-06

Consulting • Healthcare • Marketing

AlphaSense est une plateforme de veille stratégique et de recherche qui permet aux entreprises de découvrir des informations cruciales à travers un vaste univers de contenu public et privé, incluant les dépôts d'entreprises, les recherches de courtiers, les appels d'experts et les tendances du marché. Sa technologie basée sur l'intelligence artificielle offre aux utilisateurs la possibilité de réaliser une due diligence complète avec rapidité et précision, réduisant l'incertitude et les lacunes dans la prise de décision. Reconnue par des grandes entreprises, des institutions financières et des sociétés de gestion d'actifs dans le monde entier, AlphaSense dessert des secteurs tels que les services financiers, la santé et la technologie en fournissant des solutions alimentées par l'IA générative qui intègrent des données propriétaires internes avec du contenu premium externe.

Description

• Define the annual case study and proof-point content roadmap with Product Marketing, aligned to revenue and pipeline priorities • Prioritize customer stories, quotes, and proof points based on expected pipeline, bookings, and adoption impact • Own scaled creation and end-to-end delivery of customer quotes, testimonials, and case studies from sourcing through legal and customer approval • Use tools such as Peerbound to transform customer insights from Gong calls into approved, actionable content at scale • Own creation and promotion of customer spotlights • Manage updates to existing case studies and customer stories as messaging and strategy evolve • Own the customer reference database and review-generation program across G2, Gartner Peer Insights, and TrustRadius • Own review-platform vendor relationships, budgets, contract renewals, and spend decisions • Manage the end-to-end customer logo usage process in compliance with contract terms and legal/brand requirements • Own the annual customer awards program, including nominee sourcing, winner selection coordination, winner notification, awards production, and event integration • Own on-site video filming and customer engagement logistics at flagship events, including filming schedules and signed participation agreements • Own and continuously refine the end-to-end content workflow from intake to publication • Project manage creation, review, and approval processes for customer proof-point assets • Track and report proof-point content performance and business impact, including pipeline, bookings, and adoption influence • Deliver regular stakeholder reporting and contribute to the consolidated advocacy narrative • Maintain proactive communication with Sales, CS, Product Marketing, and Legal • Serve as point of contact and escalation path for owned initiatives, surfacing project risks before deadlines are affected

🎯 Exigences

• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution • Proven track record of setting a content roadmap and prioritizing initiatives against business impact • Proven track record of owning content projects end-to-end, including legal/compliance coordination • Experience owning vendor relationships and budget, ideally for review-generation or reference platforms • Strong written communication skills and an eye for turning customer insight into compelling assets • Experience with CRM systems, such as Salesforce, preferred • Experience with content intelligence tools, such as Peerbound and Gong, preferred • Comfortable managing on-site logistics for large customer-facing events

🏖️ Avantages

• Performance-based bonus • Equity • Generous benefits program • Equal-opportunity employment • Reasonable accommodation for qualified employees with protected disabilities • AlphaSense never asks candidates to pay for job applications, equipment, or training

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