Retail Marketing Manager

🕒 il y a 25 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

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👻 Score fantôme 11%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of ASUS

ASUS

10 000+ employés

Fondée en 1989

🏭 Fabrication

💼 Conseil

📦 Logistique

Manufacturing • Consulting • Logistics

ASUS est une société technologique mondiale spécialisée dans une vaste gamme de produits électroniques, y compris les appareils mobiles, ordinateurs portables, ordinateurs de bureau, cartes mères et composants informatiques. L'entreprise est bien connue pour sa marque Republic of Gamers (ROG), se concentrant sur des équipements et accessoires de jeu haute performance. ASUS propose une variété de produits pour des usages personnels, professionnels et éducatifs, en mettant l'accent sur la sécurité de niveau entreprise et la gestion dans leurs offres. De plus, ASUS est impliquée dans les solutions IoT et AIoT, les équipements de réseau et la technologie de maison intelligente. Ils répondent à de multiples besoins utilisateurs, des étudiants et éducateurs aux professionnels d'affaires et aux passionnés de jeux.

Description

• Manage retail.com product content for Gaming laptops, Handheld, Premium Windows laptops, Chromebooks, Desktops/AIOs, Burst laptops, Monitors, and Networking • Manage product page marketing content, A+ and syndicated content, launch date confirmation, WTB (where to buy) link validation, and related deliverables • Lead the product page review process with retail accounts across all ASUS categories • Serve as strategic marketing lead for US retail partners, including annual and quarterly planning for digital campaign collaboration and in-store placements • Manage internal cross-functional collaboration, agency management, and co-marketing alignment with Intel, NVIDIA, Qualcomm, AMD, Google, and Microsoft • Lead retail product training for key retailers and ecosystem partners through virtual and in-person training events • Partner with the Best Buy training team and ecosystem partners to train evergreen 3PL sales teams for Spring and Holiday selling cycles • Increase ASUS in-store focus • Lead product marketing analysis across digital and in-store channels • Develop timely post-launch summaries covering media coverage, reviews, and PDP evaluations • Conduct bi-weekly in-store analysis, including store visits, to recap category performance, evaluate competitor placements, and assess ASUS brand presence

🎯 Exigences

• Bachelor’s degree in marketing, business, or a related field • 7+ years of retail marketing and product marketing experience • 7+ years of experience working with consumer electronics • Walmart, Amazon, and e-tail.com experience preferred • Working knowledge of Microsoft Office, Outlook, and PowerPoint • Strong understanding of consumer electronics products, retail marketing, retail account management, product marketing, online content management, sales representative training, joint marketing campaigns, and retail events • Ability to build and maintain strong relationships with retail customers, ecosystem partners, and cross-functional teams • Ability to manage competing priorities and deliver high-quality work under tight deadlines • Ability to translate technology features into FABs (features, advantages, and benefits) • Strong problem-solving skills and a proactive, organized, and detail-oriented approach • Excellent written and verbal communication skills in English • Shopper marketing experience preferred • Understanding of shopper behavior and cohesive brand messaging preferred • Deep understanding of consumer electronics customer segments preferred • Ability to travel domestically to retail marketing events and 3PL training sessions, approximately 25% of the time • Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is not available

🏖️ Avantages

• Bonuses • Medical insurance • Dental insurance • Vision insurance • Life insurance • AD&D insurance • Paid Time Off • EAP • 401(k)

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