Growth Marketing Manager

🕒 il y a 4 mois

🦌 Connecticut, Maine, +11 états de plus – Distant

🦌 Connecticut – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $120 000 - $140 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

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Avive Solutions Inc.

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11 - 50 employés

⚕️ Assurance santé

🔧 Matériel

Healthcare Insurance • Hardware

Avive Solutions Inc. est une entreprise dédiée à l'amélioration des taux de survie en cas d'arrêt cardiaque grâce à des technologies innovantes. Elle se spécialise dans le développement de DAE (Défibrillateurs Automatisés Externes) dotés de fonctionnalités avancées de connectivité telles que l'intégration avec le 911, la transmission de données en temps réel et l'automatisation sans fil pour la maintenance. Leur produit phare, l'Avive Connect AED, est ultra-portable et conçu pour divers environnements, y compris les foyers, les écoles, les églises, les salles de sport et les entreprises. Avive vise à révolutionner la réponse d'urgence à l'arrêt cardiaque soudain en rendant les DAE plus accessibles et faciles d'utilisation.

Description

• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets. • Build and deploy regional playbooks that include: • - Local media outreach • - Community events and activations (e.g., CPR training, product demos) • - Co-branded campaigns with customers or civic partners • - Referral and advocacy programs tailored by market • Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support. • Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.). • Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.). • Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows. • Partner with Product Marketing to turn messaging into compelling, conversion-oriented content. • Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners. • Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments. • Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns. • Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics. • Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution). • Implement testing and learning processes for continuous improvement of both national and localized campaigns.

🎯 Exigences

• 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries. • Proven track record in designing and executing high-performing, multi-channel lead generation campaigns. • Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives. • Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta). • Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners. • Analytical and metrics-driven with a bias for action and experimentation. • Passion for mission-driven work and community impact.