Account Based Marketing Manager – Enterprise Healthcare

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🗽 New York – Distant

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💵 $120 000 - $130 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

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👻 Score fantôme 0%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Avo

Avo

11 - 50 employés

Fondée en 2020

🏥 Santé

🤖 Intelligence artificielle

☁️ SaaS

💰 €5 000 000 Seed Round - AvoMD en 2023-06

Healthcare • Artificial Intelligence • SaaS

Avo est une plateforme de soutien clinique qui transforme les preuves médicales et les directives en outils exploitables, pilotés par l'IA, intégrés directement dans les flux de travail cliniques et les dossiers de santé électroniques (DSE). L'entreprise propose une plateforme SaaS tout-en-un avec des intégrations DSE, des créateurs personnalisables sans code ou à faible code, et des assistants IA pour une utilisation en hospitalisation et en consultation externe—soutenant les parcours cliniques, l'écoute ambiante, la documentation et les flux de travail opérationnels. Avo sert les organisations de soins, les sciences de la vie, et les sociétés médicales pour standardiser les soins, réduire l'épuisement professionnel des cliniciens et améliorer l'adoption des directives au point de soins.

Description

• Build and maintain marketing strategies and account plans for named enterprise health system accounts • Partner with Enterprise Account Executives and leadership to prioritize accounts and execute coordinated plans • Design and execute personalized, multi-channel ABM campaigns across email, LinkedIn, paid media, direct mail, events, and digital experiences • Collaborate with Product Marketing on account- and persona-specific messaging and assets for clinical, IT, and executive stakeholders • Track account engagement, pipeline creation, deal acceleration, and win rates using intent data and insights • Manage the ABM technology stack, including Demandbase, HubSpot, and Salesforce, to orchestrate campaigns, identify buying signals, and measure impact • Plan and execute targeted marketing programs, including executive events and healthcare conferences • Report to the Senior Director of Marketing and support alignment between marketing and sales to win enterprise accounts

🎯 Exigences

• 5+ years in B2B marketing, including at least 3 years running account-based marketing or enterprise demand generation for considered, high-ACV sales • Track record of building pipelines in named enterprise accounts and tying marketing activity to closed revenue • Fluency with ABM platforms and marketing/CRM systems, including HubSpot • Comfort working from intent and engagement data • Ability to build account plans alongside Account Executives and share accountability for pipeline • Strong writing and messaging judgment, including translating clinical or technical value propositions for executive buyers • Comfort operating in ambiguity and building a marketing motion from the ground up • Experience at a high-growth startup owning a function end to end • Preferred: experience marketing into hospitals or health systems and familiarity with clinical, IT, security, and procurement buying processes • Preferred: understanding of healthcare IT, including EHRs, clinical workflows, and CMIO and clinical informatics priorities

🏖️ Avantages

• Flexible and generous PTO • Medical, dental, and vision coverage for you and your family • 401K contribution matching • Tax-free funds for personal device usage • Equity • Remote-first work from anywhere in the US • Optional opportunity to work in person 2 days/week for employees in the NYC area

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