Product Manager, Research Instruments

🕒 il y a 15 jours

🏄 California – Distant

🏄 California – Remote

💵 $154 100 - $246 600 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

✅ Responsable Produit

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BD

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1897

⚕️ Assurance santé

💊 Pharmaceutique

🔬 Science

💰 €24 000 000 Grant en 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) est une société mondiale de technologie médicale dédiée à l'avancement de la santé dans le monde. Elle se concentre sur le développement de technologies, services et solutions innovants pour améliorer la sécurité et l'efficacité des soins de santé. BD propose une large gamme de produits, y compris des solutions de gestion des médicaments, des solutions chirurgicales, le dépistage du cancer du col de l'utérus, des systèmes d'administration de médicaments, et des services de laboratoire. L'entreprise est également impliquée dans la gestion des risques d'infection et fournit des informations cliniques avancées pour améliorer les résultats des patients. Avec un engagement en faveur de la durabilité de la santé mondiale et des investissements sociaux, BD est un leader en matière de technologie et services de santé à l'échelle mondiale.

Description

• Own the US regional go-to-market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization. • Translate global product strategy into region-specific positioning, segmentation, and value propositions tailored to capital purchasing decisions. • Develop and maintain a clear positioning & messaging architecture (core narrative, proof points, competitive differentiation, application-led messaging) used consistently across campaigns, sales tools, and customer conversations. • Partner with Field Applications to translate workflows into application claims, demo stories, and configuration guidance; ensure messaging reflects real-world performance and user outcomes. • Define regional launch standards and ensure consistent, high-quality execution across instrument platforms and configurations. • Drive pipeline creation, opportunity quality, and win-rate improvement for Research Instruments through coordinated regional marketing and field execution. • Own the regional segmentation and prioritization model (ICP definitions, addressable labs, use cases, whitespace) to focus coverage and improve conversion in high-value segments. • Partner with Sales Ops/Finance on forecasting inputs (pipeline health, conversion assumptions, launch ramps) and provide regular readouts on risks, upside, and mitigation actions. • Partner with Growth Marketing to support top-of-funnel awareness and consideration, while owning downstream conversion and deal support. • Identify gaps in pipeline coverage, segment penetration, and deal progression; recommend corrective actions. • Lead regional pricing, discounting guidance, and promotional strategy for Research Instruments in collaboration with pricing, finance, and sales leadership. • Own and communicate regional pricing strategy (list price, promo levers, bundles/configurations, services/accessories attach) aligned to value, competitive dynamics, and growth goals. • Establish deal governance and guardrails (discount bands, approvals, exceptions) and coach the field on value framing and negotiation best practices. • Support complex deal strategy, configuration guidance, and value-based selling approaches for priority and strategic accounts. • Provide senior-level sales and field enablement leadership for capital equipment, including development of playbooks, launch kits, competitive tools, and messaging frameworks. • Partner closely with Regional Sales Leadership and Field Applications to align marketing priorities with coverage models, territory needs, and sales motions.

🎯 Exigences

• Bachelor’s degree in science, engineering, marketing, or an equivalent field required • 5+ years of experience in product marketing, marketing management, or commercial roles within life sciences or technology-driven markets required • Demonstrated success leading regional go-to-market strategies and complex capital product launches • Strong experience partnering with sales leadership and field applications teams required • Proven ability to influence across a matrixed organization without direct authority required • Excellent communication, analytical, and business acumen

🏖️ Avantages

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities