Marketing Manager, Diagnostics

🕒 il y a 1 mois

🍂 Massachusetts – Distant

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⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 25%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Beacon Biosignals

Beacon Biosignals

11 - 50 employés

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

Beacon Biosignals est une entreprise dédiée à la médecine de précision pour le cerveau. Leur plateforme de neurobiomarqueurs EEG est conçue pour accélérer les essais cliniques et permettre de nouveaux traitements pour les patients atteints de maladies neurologiques et psychiatriques. La plateforme capture en temps réel une riche palette d'activités cérébrales et utilise l'apprentissage automatique pour analyser les données EEG afin d'évaluer l'efficacité des traitements, la sélection des dosages et la stratification des populations. Beacon Biosignals collabore avec des entreprises biopharmaceutiques, des centres médicaux universitaires et des développeurs de neurotechnologies pour améliorer le diagnostic et le traitement des maladies neurologiques et psychiatriques.

Description

• In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems • Implement tagging structures and workflows that enable our team to work more efficiently • Manage the marketing attribution model across touchpoints • Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management • Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes • Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms) • Track relevant awareness days, research milestones, and cultural moments to keep our content timely • Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis • Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling • Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs • Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications • Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each • Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis • Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking • Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns • Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events • Identify award opportunities and manage submissions from application to announcement • Scout podcast and speaking opportunities for our subject matter experts.

🎯 Exigences

• Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics • Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) • Experience in medical device, diagnostics, marketing • Familiarity with FDA-regulated promotional content and compliance review processes • Experience with Framer, Webflow, or similar no-code CMS platforms • Background supporting a dual or multi-audience brand • Basic design literacy; experience providing feedback on marketing collateral.

🏖️ Avantages

• Equity • PTO • Other benefits

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