Director of Innovation, New Ventures

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

💵 $188 000 - $220 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 1%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Bobbie

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2018

🍽️ Alimentation et boissons

🏭 Fabrication

🧘 Bien-être

Food & Beverage • Manufacturing • Wellness

Bobbie est une entreprise de lait infantile fondée et dirigée par des mamans aux États-Unis, offrant une gamme de laits de puériculture haut de gamme inspirés par les normes européennes. Leurs produits incluent des laits infants Bio Original, au Lait Entier Nourri à l'Herbe et Bio Doux, tous conçus pour répondre aux normes biologiques européennes et américaines. Bobbie s'enorgueillit d'utiliser des ingrédients de haute qualité tels que du lait nourri à l'herbe, des protéines de lactosérum biologiques et du DHA, garantissant l'absence de sirop de maïs, d'huile de palme ou de gluten. L'entreprise est dédiée à fournir aux parents des options nutritives pour leurs bébés tout en promouvant un service d'abonnement sans tracas avec des avantages tels que des livraisons garanties et un soutien d'experts.

Description

• Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats • Build and manage an innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long-term strategy • Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential • Build business cases, financial models, pricing strategies, and success criteria • Lead consumer research, concept development, prototyping, and validation • Serve as business lead for new innovations from concept through commercialization and early market validation • Lead cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience • Define consumer proposition, positioning, pricing, channel strategy, and business model for each new venture • Own go-to-market strategy, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement • Own post-launch performance reporting and test-and-learn roadmaps • Translate performance into recommendations on what to iterate, scale, or stop • Establish criteria for scaling innovations and lead their transition into Bobbie’s core studio • Create repeatable processes for identifying, building, launching, and learning from innovations • Build external partnerships with suppliers, manufacturers, experts, and research partners

🎯 Exigences

• 8-10 years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus. • 3+ years leading or managing cross-functional teams and direct reports • Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process • Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation • Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS) • Ability to build and present compelling ROI analyses and financial models to leadership • Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus • Comfortable with data visualization and presentation tools for executive-level storytelling • Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

🏖️ Avantages

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement

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