Personalization Manager

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

💵 $125 000 - $136 000 / an

⏰ Temps Plein

🟢 Junior

🟡 Intermédiaire

👔 Manager

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

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Bounteous

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2003

🏢 Entreprise

☁️ SaaS

🤖 Intelligence artificielle

💰 Private Equity Round en 2021-08

Enterprise • SaaS • Artificial Intelligence

Bounteous est une entreprise de solutions numériques renommée pour son modèle de co-innovation, qui aide les grandes marques à naviguer dans les transformations numériques et à améliorer les expériences utilisateur. L'entreprise collabore avec des entreprises issues de divers secteurs tels que les services financiers, la santé, les télécommunications, le commerce de détail et les services de commodité, afin de livrer des solutions axées sur les données. Bounteous offre son expertise dans des domaines tels que l'intelligence artificielle, l'analyse de données, le commerce numérique et l'habilitation cloud, aidant ses clients à exploiter la technologie pour une croissance durable et une fidélité à la marque. Présente à l'échelle mondiale, Bounteous s'engage à créer des stratégies numériques personnalisées et efficaces qui assurent le succès commercial.

Description

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology • Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives • Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement. • Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization. • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns • Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences. • Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches. • Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target. • Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples. • Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.

🎯 Exigences

• 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements • Understanding of database management and APIs • Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required • Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required • Agency experience preferred but not required • Solid understanding of digital marketing & data reporting • Passion for the digital domain and use of technology to solve business problems • Ability to learn new technologies at high level to identify use opportunities • Experience with tag management systems and data layers • Experience working with Adobe Target and Adobe Analytics • Be self-motivated, responsive, professional, and dedicated to customer success • Fluent in English language and is able to lead client meetings and conversations.