Manager, Creative Strategy

🔥 il y a 9 heures

🌲 North Carolina – Distant

🌲 North Carolina – Remote

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎨 Stratège Créatif

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Brightspeed

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2022

💼 Conseil

📦 Logistique

📡 Télécommunications

💰 €500 000 000 Private Equity Round en 2023-05

Consulting • Logistics • Telecommunications

Brightspeed est un fournisseur de services Internet par fibre optique, qui propose des forfaits Internet haut débit sans contrats annuels ni frais de résiliation. Ils offrent une variété de forfaits, y compris un forfait de 2 Gig pour un streaming, un gaming, des appels vidéo, et des téléchargements et téléversements sans effort, un forfait de 1 Gig pour plusieurs utilisateurs à haut débit, un forfait de 500 Mbps pour le streaming HD et le gaming compétitif, et un forfait de 200 Mbps pour les petits foyers. Brightspeed met l'accent sur la fourniture d'un Internet rapide et fiable avec une tarification transparente, et se concentre sur l'expansion de la connectivité dans les zones mal desservies. Ils proposent des promotions spéciales telles que trois mois de service gratuit pour les nouveaux clients fibre optique.

Description

• Lead strategic creative direction, development, and execution of high-impact marketing campaigns driving customer acquisition and revenue growth • Partner with Marketing Strategy and Demand Generation & Lifecycle Marketing teams to translate business priorities, target segments, and customer insights into campaign frameworks, messaging strategies, and creative approaches • Lead creative and messaging strategy for integrated campaigns across paid media, CRM, eCommerce, direct mail, and email • Establish campaign themes, messaging hierarchies, value propositions, and creative direction across channels • Oversee development and execution of creative assets across paid media and direct response channels • Lead and mentor a team responsible for creative strategy, execution, and campaign asset development • Manage creative production budgets, forecasting, spend management, and resource reallocation • Lead creative testing and experimentation to improve messaging, offers, creative formats, and campaign performance • Partner with Analytics and Media teams to evaluate performance and optimize creative effectiveness • Establish and manage end-to-end campaign development processes from briefing and concept development through production and launch • Collaborate cross-functionally with Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams • Manage creative agency relationships, strategic direction, feedback, and performance expectations • Perform other duties as assigned

🎯 Exigences

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field • 10+ years of experience in marketing, creative strategy, campaign development, or a related discipline • Experience preferably within performance marketing, customer acquisition, or demand generation environments • Experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels • Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution • Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications • Ability to translate marketing strategies, business objectives, audience insights, and customer needs into creative strategies • Strong understanding of performance marketing and creative’s role in customer acquisition, engagement, conversion, and revenue growth • Ability to develop and execute creative test-and-learn plans and translate results into campaign optimizations • Ability to interpret campaign data, customer insights, and performance analytics • Strong leadership and people management skills • Strong agency and stakeholder management skills • Ability to manage multiple campaigns, priorities, budgets, and deadlines • Strong cross-functional collaboration and influencing skills • Excellent written, verbal, and presentation skills • Occasional evening or weekend availability during critical campaign launches, production schedules, or other business-critical activities • Master’s degree in Marketing, Communications, Advertising, Business, or a related field (preferred) • Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment (preferred) • Experience in telecommunications or another subscription-based, consumer-focused industry (preferred)

🏖️ Avantages

• Competitive compensation • Comprehensive medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401(k) plan with company match • Voluntary benefits • Paid time off programs • Home or company office work environment • Technology enabling team connectivity • Occasional travel for agency meetings, production activities, internal meetings, or other business needs