Marketing Strategist – Innovation

🕒 il y a 7 jours

🌲 North Carolina – Distant

🌲 North Carolina – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Brightspeed

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2022

💼 Conseil

📦 Logistique

📡 Télécommunications

💰 €500 000 000 Private Equity Round en 2023-05

Consulting • Logistics • Telecommunications

Brightspeed est un fournisseur de services Internet par fibre optique, qui propose des forfaits Internet haut débit sans contrats annuels ni frais de résiliation. Ils offrent une variété de forfaits, y compris un forfait de 2 Gig pour un streaming, un gaming, des appels vidéo, et des téléchargements et téléversements sans effort, un forfait de 1 Gig pour plusieurs utilisateurs à haut débit, un forfait de 500 Mbps pour le streaming HD et le gaming compétitif, et un forfait de 200 Mbps pour les petits foyers. Brightspeed met l'accent sur la fourniture d'un Internet rapide et fiable avec une tarification transparente, et se concentre sur l'expansion de la connectivité dans les zones mal desservies. Ils proposent des promotions spéciales telles que trois mois de service gratuit pour les nouveaux clients fibre optique.

Description

• Develop integrated marketing strategies driving consumer awareness, consideration, acquisition, and growth • Translate consumer behavior, market research, competitive intelligence, and emerging trends into actionable strategies and campaigns • Identify innovative approaches to reach, engage, and convert prospective customers • Monitor consumer, cultural, technology, media, and industry trends • Evaluate AI, personalization, emerging media platforms, and evolving consumer technologies • Develop marketing concepts, business cases, and strategic recommendations for initiatives, pilots, partnerships, and capabilities • Identify unmet consumer needs and changing expectations to inform value propositions, messaging, customer experiences, and campaigns • Lead insight-driven marketing initiatives from opportunity identification through execution and performance evaluation • Create comprehensive campaign briefs covering audiences, insights, value propositions, messaging, channels, and outcomes • Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies on executable campaigns • Establish hypotheses and test-and-learn frameworks • Define success metrics, assess campaign effectiveness, and turn performance results into recommendations • Scale successful pilots across Brightspeed's footprint • Serve as a strategic thought partner across Marketing, Product, Sales, Customer Experience, Technology, and other functions • Build cross-functional alignment around consumer opportunities, strategic rationale, business value, and measurable outcomes • Present recommendations and innovation opportunities to stakeholders and senior leadership • May perform other duties as assigned

🎯 Exigences

• Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field • 5+ years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline • Demonstrated experience developing consumer-facing marketing strategies and integrated marketing campaigns • Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies • Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels • Strong strategic and analytical thinking • Solid understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy • Ability to balance innovative, future-focused thinking with practical execution and measurable commercial outcomes • Strong knowledge of digital marketing, media, CRM, brand, and offline marketing channels • Ability to synthesize complex research, data, and insights into clear, compelling strategies and recommendations • Strong curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovation • Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks • Strong storytelling, communication, and presentation skills • Excellent collaboration and relationship-building skills • Comfortable operating in ambiguity and developing strategies where established processes may not exist • Results-oriented mindset • Strong organizational and prioritization skills • Must be able to perform essential functions with or without reasonable accommodation

🏖️ Avantages

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off • Hybrid workforce • Virtual and in-person working flexibility • Reasonable accommodation for individuals with disabilities/veterans

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